Local Nielsen ratings snapshot (Tues., Dec. 8) -- big night for Leno, NBC5's late-nighter
12/09/09 11:29 AM
By ED BARK
Feeding off a nice-sized lead-in from NBC's two-hour Biggest Loser season finale, The Jay Leno Show rose up and won its time period for the second time in three weekdays.
Leno drew 223,948 D-FW viewers, his largest local crowd since the first week of the show. It was against repeat crime hours on CBS and ABC, but that's what NBC was betting on. So this may provide a glimmer of hope for NBC-owned and affiliated stations, many of whose late night newscasts took a ratings bath in the November "sweeps." On the other hand, it also could be a mirage.
Loser drew 217,162 viewers, building in its second hour. That was good enough to edge CBS' 8 p.m. repeat of NCIS: Los Angeles but not good enough to beat the network's NCIS rerun in the 7 p.m. hour.
WFAA8's live edition of Good Morning Texas After Dark, which preempted ABC's A Charlie Brown Christmas and a new Disney animated holiday special, ran fifth in the 7 p.m. hour among broadcast networks with 74,649 viewers. It also lagged badly with advertiser-coveted 18-to-49-year-olds and 25-to-54-year-olds.
Over on TXA21, the Mavericks' one-point home win against the Suns averaged 189,512 total viewers, losing only to Leno in the 9 p.m. hour.
In local news derby results, NBC5 took Leno's inflated ratings to the bank with comfortable 10 p.m. wins in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
The Peacock also again swept the 6 a.m. competitions, with Fox4 second. WFAA8 ran an unusually distant fourth in both measurements behind bronze medalist CBS11, which usually finishes last.
Fox4 had a big Tuesday in the early evening news ratings, running the table at 5 p.m. and winning at 6 p.m. among 25-to-54-year-olds. Fox4 and WFAA8 tied for first at 6 p.m. in total viewers.
Feeding off a nice-sized lead-in from NBC's two-hour Biggest Loser season finale, The Jay Leno Show rose up and won its time period for the second time in three weekdays.
Leno drew 223,948 D-FW viewers, his largest local crowd since the first week of the show. It was against repeat crime hours on CBS and ABC, but that's what NBC was betting on. So this may provide a glimmer of hope for NBC-owned and affiliated stations, many of whose late night newscasts took a ratings bath in the November "sweeps." On the other hand, it also could be a mirage.
Loser drew 217,162 viewers, building in its second hour. That was good enough to edge CBS' 8 p.m. repeat of NCIS: Los Angeles but not good enough to beat the network's NCIS rerun in the 7 p.m. hour.
WFAA8's live edition of Good Morning Texas After Dark, which preempted ABC's A Charlie Brown Christmas and a new Disney animated holiday special, ran fifth in the 7 p.m. hour among broadcast networks with 74,649 viewers. It also lagged badly with advertiser-coveted 18-to-49-year-olds and 25-to-54-year-olds.
Over on TXA21, the Mavericks' one-point home win against the Suns averaged 189,512 total viewers, losing only to Leno in the 9 p.m. hour.
In local news derby results, NBC5 took Leno's inflated ratings to the bank with comfortable 10 p.m. wins in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
The Peacock also again swept the 6 a.m. competitions, with Fox4 second. WFAA8 ran an unusually distant fourth in both measurements behind bronze medalist CBS11, which usually finishes last.
Fox4 had a big Tuesday in the early evening news ratings, running the table at 5 p.m. and winning at 6 p.m. among 25-to-54-year-olds. Fox4 and WFAA8 tied for first at 6 p.m. in total viewers.
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