Local Nielsen ratings snapshot (Wed., March 11) -- suddenly tough Mavs win second big one on road, but ratings love still on hold
03/12/09 09:19 AM
By ED BARK
The Dallas Mavericks are playing great of late, edging potent Portland on their home floor late Wednesday in what play-by-play dude Mark Folowill rightly called "one helluva basketball game."
Fans remain skeptical, though. The Mavs' win, on the second end of a back-to-back backbreaker, averaged just 93,002 D-FW viewers on TXA21, peaking at 126,217 from 11:15 to 11:30 p.m.
In days of old -- a couple of seasons ago -- the Mavs routinely would have beaten one or more of the 10 p.m. local newscasts in games scheduled against them. Not so on Wednesday, when each of the four late-nighters easily outpointed Dallas-Portland. Playoff collapses obviously take their toll.
Elsewhere in prime-time, Fox ran the table from 7 to 9 p.m. with Lie to Me (285,649 viewers) and American Idol (538,083). Idol also crunched all comers in the advertiser-craved 18-to-49 demographic, but Lie to Me was nipped in its first half-hour by CBS' New Adventures of Old Christine.
The 7 p.m. premiere of NBC's The Chopping Block ran third with 93,002 total viewers, beating only ABC's pair of Scrubs repeats. ABC also ran a distant fourth for the rest of the night with a give-up lineup of a Lost rerun and a lame duck new episode of the canceled Life on Mars.
At 9 p.m., Fox4's local newscast capitalized on the Idol lead-in by winning in total viewers (411,866) for the second straight night. Fox4 also ran first with 18-to-49-year-olds.
In the four-way local news competitions, CBS11 took charge of the 10 p.m. ratings with wins in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 ran the table at 6 a.m., with WFAA8 falling to fourth in total viewers and tying CBS11 for third among 25-to-54-year-olds. That's been happening regularly of late, with CBS11 seemingly in serious competition for the early morning bronze after years and years of last place numbers.
WFAA8 maintained its leadership at 6 p.m. with wins in both ratings measurements. Fox4 had the golds at 5 p.m.
The Dallas Mavericks are playing great of late, edging potent Portland on their home floor late Wednesday in what play-by-play dude Mark Folowill rightly called "one helluva basketball game."
Fans remain skeptical, though. The Mavs' win, on the second end of a back-to-back backbreaker, averaged just 93,002 D-FW viewers on TXA21, peaking at 126,217 from 11:15 to 11:30 p.m.
In days of old -- a couple of seasons ago -- the Mavs routinely would have beaten one or more of the 10 p.m. local newscasts in games scheduled against them. Not so on Wednesday, when each of the four late-nighters easily outpointed Dallas-Portland. Playoff collapses obviously take their toll.
Elsewhere in prime-time, Fox ran the table from 7 to 9 p.m. with Lie to Me (285,649 viewers) and American Idol (538,083). Idol also crunched all comers in the advertiser-craved 18-to-49 demographic, but Lie to Me was nipped in its first half-hour by CBS' New Adventures of Old Christine.
The 7 p.m. premiere of NBC's The Chopping Block ran third with 93,002 total viewers, beating only ABC's pair of Scrubs repeats. ABC also ran a distant fourth for the rest of the night with a give-up lineup of a Lost rerun and a lame duck new episode of the canceled Life on Mars.
At 9 p.m., Fox4's local newscast capitalized on the Idol lead-in by winning in total viewers (411,866) for the second straight night. Fox4 also ran first with 18-to-49-year-olds.
In the four-way local news competitions, CBS11 took charge of the 10 p.m. ratings with wins in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 ran the table at 6 a.m., with WFAA8 falling to fourth in total viewers and tying CBS11 for third among 25-to-54-year-olds. That's been happening regularly of late, with CBS11 seemingly in serious competition for the early morning bronze after years and years of last place numbers.
WFAA8 maintained its leadership at 6 p.m. with wins in both ratings measurements. Fox4 had the golds at 5 p.m.
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