Local Nielsen ratings snapshot (Mon., March 23) -- more merriness for ABC, CBS
03/24/09 09:21 AM
By ED BARK
ABC's Dancing with the Stars again hoofed and puffed to a commanding Monday night win in total D-FW viewers before CBS' CSI: Miami left rivals for dead in the 9 p.m. hour.
Dancing amassed 385,294 viewers from 7 to 9 p.m., with only CBS' Two and a Half Men rerun (298,935) and a new Rules of Engagement (272,363) offering more than token resistance.
But the two comedies, plus a special 7 p.m. new episode of How I Met Your Mother, edged Dancing among advertiser-favored 18-to-49-year-olds. CSI: Miami then took over at 9 p.m. with 338,793 total viewers and also a commanding win in the 18-to-49 demographic.
ABC's new Castle hung in with second place finishes at 9 p.m. in both ratings measurements, but lost roughly 40 percent of the viewers inherited from Dancing. Still, its chances for a second season renewal look pretty good right now. ABC desperately wants a hit "procedural" crime show, and the semi-breezy Castle may be as good as it gets.
NBC had another tough Monday night, with Heroes and Medium both placing fourth in total viewers while Chuck managed a bronze at 7 p.m. ahead of Fox's House repeat.
Heroes inched up to third among 18-to-49-year-olds, leaving Fox's 24 in fifth place at 8 p.m. behind even an episode of The CW's One Tree Hill. Maybe most viewers are satiated with Jack Bauer's breathless, save-the-world exploits, but I'm still with him.
The local news derby results put WFAA8 in its usual top spot at 10 p.m. with 325,507 total viewers. WFAA8 also ran first among 25-to-54-year-olds, the main advertiser target audience for news programming. CBS11 had the No. 2 spot in both measurements.
NBC5 and Fox4 continued to jockey for position at 6 a.m. The Peacock ran the table this time after Fox4 had twin wins on Friday.
WFAA8 swept the 6 p.m. news Nielsens and Fox4 did likewise at 5 p.m.
Also of note: In the late late night network numbers, CBS' Craig Ferguson topped runnerup Jimmy Fallon and Jimmy Kimmel in both total viewers and 18-to-49-year-olds. But Fox4's competing Law & Order: Criminal Intent repeat outdrew all three talkers in total viewers while TXA21's pair of That '70s Show reruns ran first with 18-to-49-year-olds.
ABC's Dancing with the Stars again hoofed and puffed to a commanding Monday night win in total D-FW viewers before CBS' CSI: Miami left rivals for dead in the 9 p.m. hour.
Dancing amassed 385,294 viewers from 7 to 9 p.m., with only CBS' Two and a Half Men rerun (298,935) and a new Rules of Engagement (272,363) offering more than token resistance.
But the two comedies, plus a special 7 p.m. new episode of How I Met Your Mother, edged Dancing among advertiser-favored 18-to-49-year-olds. CSI: Miami then took over at 9 p.m. with 338,793 total viewers and also a commanding win in the 18-to-49 demographic.
ABC's new Castle hung in with second place finishes at 9 p.m. in both ratings measurements, but lost roughly 40 percent of the viewers inherited from Dancing. Still, its chances for a second season renewal look pretty good right now. ABC desperately wants a hit "procedural" crime show, and the semi-breezy Castle may be as good as it gets.
NBC had another tough Monday night, with Heroes and Medium both placing fourth in total viewers while Chuck managed a bronze at 7 p.m. ahead of Fox's House repeat.
Heroes inched up to third among 18-to-49-year-olds, leaving Fox's 24 in fifth place at 8 p.m. behind even an episode of The CW's One Tree Hill. Maybe most viewers are satiated with Jack Bauer's breathless, save-the-world exploits, but I'm still with him.
The local news derby results put WFAA8 in its usual top spot at 10 p.m. with 325,507 total viewers. WFAA8 also ran first among 25-to-54-year-olds, the main advertiser target audience for news programming. CBS11 had the No. 2 spot in both measurements.
NBC5 and Fox4 continued to jockey for position at 6 a.m. The Peacock ran the table this time after Fox4 had twin wins on Friday.
WFAA8 swept the 6 p.m. news Nielsens and Fox4 did likewise at 5 p.m.
Also of note: In the late late night network numbers, CBS' Craig Ferguson topped runnerup Jimmy Fallon and Jimmy Kimmel in both total viewers and 18-to-49-year-olds. But Fox4's competing Law & Order: Criminal Intent repeat outdrew all three talkers in total viewers while TXA21's pair of That '70s Show reruns ran first with 18-to-49-year-olds.
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