Local Nielsen ratings snapshot (Mon., May 9) -- Dancing slipping but Castle still a kingmaker for WFAA8's latenight news
05/10/11 01:10 PM
By ED BARK
Interest in ABC's Dancing with the Stars is waning as the show nears the point where it bestows another mirror ball trophy on an athlete or faded celebrity.
Monday's two-hour edition still won its 7 to 9 p.m. slot in D-FW, but with a less than eye-popping 401,691 viewers. And among advertiser-coveted 18-to-49-year-olds, Dancing fell to 121,752 viewers, the same number as ABC's following Castle. Remarkably, both shows were outdrawn from 12:30 to 12:45 a.m. Tuesday by the closing minutes of TNT's Oklahoma Thunder/Memphis Grizzlies triple overtime playoff game, which had 141,496 viewers in the 18-to-49 range during that quarter hour.
The previous Monday's two-hour Dancing performance show had an appreciably higher 484,799 total viewers, with 187,564 in the 18-to-49 demographic.
CBS continued to struggle with its Monday night comedy lineup, with a Two and a Half Men rerun again the baloney in a 7 to 9 p.m. sandwich. CBS11's syndicated 6:30 p.m. edition of Wheel of Fortune had more total viewers than any of the comedies and more 18-to-49-year-olds than both Two and a Half and the soon-to-be-canceled Mad Love.
NBC's prime-time lineup of Chuck, The Event and Law & Order: L.A. ran fourth across the board in total viewers. But The Event shows a little life among 18-to-49-year-olds, vaulting to an overall second place from 8 to 9 p.m.
Buoyed by a nice-sized lead-in from Castle, WFAA8 swept the 10 p.m. newscast competitions in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 otherwise ruled the four-way local news derby results, running the table at 6 a.m. and at 5 and 6 p.m. WFAA8's Daybreak ran an unaccustomed second at 6 a.m. with 25-to-54-year-olds while NBC5 fell to an usually distant third place just a smidge ahead of dormant CBS11.
Interest in ABC's Dancing with the Stars is waning as the show nears the point where it bestows another mirror ball trophy on an athlete or faded celebrity.
Monday's two-hour edition still won its 7 to 9 p.m. slot in D-FW, but with a less than eye-popping 401,691 viewers. And among advertiser-coveted 18-to-49-year-olds, Dancing fell to 121,752 viewers, the same number as ABC's following Castle. Remarkably, both shows were outdrawn from 12:30 to 12:45 a.m. Tuesday by the closing minutes of TNT's Oklahoma Thunder/Memphis Grizzlies triple overtime playoff game, which had 141,496 viewers in the 18-to-49 range during that quarter hour.
The previous Monday's two-hour Dancing performance show had an appreciably higher 484,799 total viewers, with 187,564 in the 18-to-49 demographic.
CBS continued to struggle with its Monday night comedy lineup, with a Two and a Half Men rerun again the baloney in a 7 to 9 p.m. sandwich. CBS11's syndicated 6:30 p.m. edition of Wheel of Fortune had more total viewers than any of the comedies and more 18-to-49-year-olds than both Two and a Half and the soon-to-be-canceled Mad Love.
NBC's prime-time lineup of Chuck, The Event and Law & Order: L.A. ran fourth across the board in total viewers. But The Event shows a little life among 18-to-49-year-olds, vaulting to an overall second place from 8 to 9 p.m.
Buoyed by a nice-sized lead-in from Castle, WFAA8 swept the 10 p.m. newscast competitions in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 otherwise ruled the four-way local news derby results, running the table at 6 a.m. and at 5 and 6 p.m. WFAA8's Daybreak ran an unaccustomed second at 6 a.m. with 25-to-54-year-olds while NBC5 fell to an usually distant third place just a smidge ahead of dormant CBS11.
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