Local Nielsen ratings snapshot (Wed., Sept. 28) -- X Factor and Revenge both run strong
09/29/11 05:25 PM
By ED BARK
The second Wednesday episode of Fox's The X Factor held steady while ABC's Revenge got hotter.
Both two newcomers paced Wednesday's prime-time D-FW Nielsens while CBS and NBC had rough nights.
X Factor's two-hour edition, from 7 to 9 p.m., pulled in 338,705 viewers in beating all competition. The Simon Cowell-led extravaganza also did well with advertiser-coveted 18-to-49-year-olds, although ABC's Modern Family won from 8 to 8:30 p.m. in that key demographic. X Factor's opening night ratings last Wednesday had been less than stellar, but the heavily promoted talent competition managed to pretty much hold those viewers rather than losing further ground.
ABC's new Suburgatory, which premiered at 7:30 p.m., ran a solid second in both audience measurements while significantly increasing its audience from the network's preceding episode of The Middle.
Even more encouraging for ABC, its second episode of Revenge won the 9 p.m. hour across the board, with its 264,190 total viewers knocking off CBS' runner-up CSI: Crime Scene Investigation (237,094 viewers). Revenge doubled CSI's 18-to-49-year-old audience, punching the long-running crime drama into third place behind Fox4's competing local newscast.
NBC's Up All Night, the network's best performer among its new comedies and dramas, was still no better than third at 7 p.m. in total viewers while inching up to second place in the 18-to-49 demographic. NBC's Free Agents, also with its third episode, then fell to fourth place on both counts. Its days likely are numbered in a race with the Peacock's Playboy Club to be the first cancellation of the new season.
In local news derby results, WFAA8 happily rode its Revenge lead-in to the bank, winning at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 dominated the other four-way news competitions, running the table at 6 a.m. and 5 p.m., taking first at 6 p.m. with 25-to-54-year-olds and tying CBS11 for the lead in total viewers.
The second Wednesday episode of Fox's The X Factor held steady while ABC's Revenge got hotter.
Both two newcomers paced Wednesday's prime-time D-FW Nielsens while CBS and NBC had rough nights.
X Factor's two-hour edition, from 7 to 9 p.m., pulled in 338,705 viewers in beating all competition. The Simon Cowell-led extravaganza also did well with advertiser-coveted 18-to-49-year-olds, although ABC's Modern Family won from 8 to 8:30 p.m. in that key demographic. X Factor's opening night ratings last Wednesday had been less than stellar, but the heavily promoted talent competition managed to pretty much hold those viewers rather than losing further ground.
ABC's new Suburgatory, which premiered at 7:30 p.m., ran a solid second in both audience measurements while significantly increasing its audience from the network's preceding episode of The Middle.
Even more encouraging for ABC, its second episode of Revenge won the 9 p.m. hour across the board, with its 264,190 total viewers knocking off CBS' runner-up CSI: Crime Scene Investigation (237,094 viewers). Revenge doubled CSI's 18-to-49-year-old audience, punching the long-running crime drama into third place behind Fox4's competing local newscast.
NBC's Up All Night, the network's best performer among its new comedies and dramas, was still no better than third at 7 p.m. in total viewers while inching up to second place in the 18-to-49 demographic. NBC's Free Agents, also with its third episode, then fell to fourth place on both counts. Its days likely are numbered in a race with the Peacock's Playboy Club to be the first cancellation of the new season.
In local news derby results, WFAA8 happily rode its Revenge lead-in to the bank, winning at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 dominated the other four-way news competitions, running the table at 6 a.m. and 5 p.m., taking first at 6 p.m. with 25-to-54-year-olds and tying CBS11 for the lead in total viewers.
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