Local Nielsen ratings snapshot (Wed., Feb. 9) -- Modern Family/Mr. Sunshine put ABC on the map before Off the Map craters
02/10/11 02:22 PM
By ED BARK
After an abysmal Tuesday, ABC roused itself a bit Wednesday night with a strong showing from Modern Family and a decent tune-in for the following premiere of Matthew Perry's Mr. Sunshine.
MF drew a nice-sized 332,434 D-FW viewers from 8 to 8:30 p.m., falling a bit shy of Fox's season finale of Human Target (353,211 viewers for the first half-hour) but edging CBS' potent Criminal Minds (318,582 viewers).
Mr. Sunshine then drew 228,548 viewers, falling further behind the second half-hours of Target and Minds. But both ABC comedies won their time periods among advertiser-coveted 18-to-49-year-olds before the network's Off the Map doctor drama fell to an across-the-board fourth place at 9 p.m.
Wednesday's biggest draw of course was Fox's American Idol, which flexed with a mighty 824,158 total viewers with this season's last on-the-road audition hour before the Hollywood rounds begin.
On TXA21, the Dallas Mavericks whipped the Sacramento Kings for their 10th straight win. But viewers are still hard to come by, with the 9 p.m. West Coast start averaging just 117,737 viewers.
All four major TV news providers again battled from 7 to 9 a.m. in deference to another early morning "Winter Blast" that prompted ABC, CBS and NBC to punch out their networks' morning programs while Fox4's Good Day proceeded as usual.
Fox4 had the most total viewers and 25-to-54-year-olds in those hours, with NBC5, WFAA8 and CBS11 trailing in that order.
In the other four-way local news competitions, WFAA8 overcame a skimpy lead-in from Off the Map to run the table at 10 p.m. for the first time since the February "sweeps" began last Thursday.
NBC5 edged Fox4 in total viewers in the 6 to 7 a.m. hour, with Fox4 in turn nipping the Peacock among 25-to-54-year-olds, the main advertiser target audience for news programming on most stations.
Fox4 also topped the 5 and 6 p.m. fields in the 25-to-54 demographic and added a 6 p.m. win in total viewers. NBC5 ran first at 5 p.m. in total viewers.
After an abysmal Tuesday, ABC roused itself a bit Wednesday night with a strong showing from Modern Family and a decent tune-in for the following premiere of Matthew Perry's Mr. Sunshine.
MF drew a nice-sized 332,434 D-FW viewers from 8 to 8:30 p.m., falling a bit shy of Fox's season finale of Human Target (353,211 viewers for the first half-hour) but edging CBS' potent Criminal Minds (318,582 viewers).
Mr. Sunshine then drew 228,548 viewers, falling further behind the second half-hours of Target and Minds. But both ABC comedies won their time periods among advertiser-coveted 18-to-49-year-olds before the network's Off the Map doctor drama fell to an across-the-board fourth place at 9 p.m.
Wednesday's biggest draw of course was Fox's American Idol, which flexed with a mighty 824,158 total viewers with this season's last on-the-road audition hour before the Hollywood rounds begin.
On TXA21, the Dallas Mavericks whipped the Sacramento Kings for their 10th straight win. But viewers are still hard to come by, with the 9 p.m. West Coast start averaging just 117,737 viewers.
All four major TV news providers again battled from 7 to 9 a.m. in deference to another early morning "Winter Blast" that prompted ABC, CBS and NBC to punch out their networks' morning programs while Fox4's Good Day proceeded as usual.
Fox4 had the most total viewers and 25-to-54-year-olds in those hours, with NBC5, WFAA8 and CBS11 trailing in that order.
In the other four-way local news competitions, WFAA8 overcame a skimpy lead-in from Off the Map to run the table at 10 p.m. for the first time since the February "sweeps" began last Thursday.
NBC5 edged Fox4 in total viewers in the 6 to 7 a.m. hour, with Fox4 in turn nipping the Peacock among 25-to-54-year-olds, the main advertiser target audience for news programming on most stations.
Fox4 also topped the 5 and 6 p.m. fields in the 25-to-54 demographic and added a 6 p.m. win in total viewers. NBC5 ran first at 5 p.m. in total viewers.
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