Local Nielsen ratings snapshot (Wed., April 18)
04/19/07 10:05 AM
By ED BARK
The May "sweeps" are looming and Belo8 is rolling -- particularly at 10 p.m.
For the third straight day, the ABC station came within one newscast of a double grand slam. Only Fox4 blocked its way, winning in homes at 6 a.m. Otherwise Belo8 ran the table, finishing first in homes at 5,6 and 10 p.m. and taking all four competitions among 25-to-54-year-olds, the main advertiser target audience for news programming.
May's four-week sweeps hostilities begin on Thursday, April 26th. In the February flare-ups, Belo8 ended NBC5's five-year winning streak in total homes at 10 p.m., but the Peacock again prevailed in the 25-to-54 demo.
NBC5 will be hard-pressed to repeat, however. Its run 'n' gun, lose-weight, scarf-up-the-bargains news menu appears to be losing altitude, although Belo8 sometimes is just as guilty. Unclebarky.com will be filing daily reports on all the action, beginning Friday, April 27.
Fox4 also had a big day Wednesday in the D-FW Nielsens. Its 9 p.m. local newscast, jet-powered by an American Idol lead-in, easily beat ABC's runnerup Lost in total homes and placed a close second among 18-to-49-year-olds, the favored advertiser audience for entertainment programming.
At 10 p.m., Fox4 finished an unaccustomed second in homes, nipping NBC5. Idol's vote-off of the much-maligned Sanjaya Malakar flexed with 380,800 homes.
At 5:30 p.m., the NBC Nightly News ran second as usual despite showing portions of the exclusive video and still photos mailed to the network by Cho Seung-Hi between his killing rampages at Virginia Tech University. Nightly drew 119,000 homes, trailing ABC's World News (161,840) and outpointing the CBS Evening News (64,260)
The Dallas Mavericks' final regular season game, a victorious late-nighter against Seattle, had a nice-sized 135,660 homes on TXA21. But only a handful watched the Texas Rangers on the receiving end of a no-hitter by Chicago White Sox pitcher Mark Buehrle. The game drew 29,459 homes on Fox Sports Southwest, peaking at 40,222 homes in the final 15 minutes.
The May "sweeps" are looming and Belo8 is rolling -- particularly at 10 p.m.
For the third straight day, the ABC station came within one newscast of a double grand slam. Only Fox4 blocked its way, winning in homes at 6 a.m. Otherwise Belo8 ran the table, finishing first in homes at 5,6 and 10 p.m. and taking all four competitions among 25-to-54-year-olds, the main advertiser target audience for news programming.
May's four-week sweeps hostilities begin on Thursday, April 26th. In the February flare-ups, Belo8 ended NBC5's five-year winning streak in total homes at 10 p.m., but the Peacock again prevailed in the 25-to-54 demo.
NBC5 will be hard-pressed to repeat, however. Its run 'n' gun, lose-weight, scarf-up-the-bargains news menu appears to be losing altitude, although Belo8 sometimes is just as guilty. Unclebarky.com will be filing daily reports on all the action, beginning Friday, April 27.
Fox4 also had a big day Wednesday in the D-FW Nielsens. Its 9 p.m. local newscast, jet-powered by an American Idol lead-in, easily beat ABC's runnerup Lost in total homes and placed a close second among 18-to-49-year-olds, the favored advertiser audience for entertainment programming.
At 10 p.m., Fox4 finished an unaccustomed second in homes, nipping NBC5. Idol's vote-off of the much-maligned Sanjaya Malakar flexed with 380,800 homes.
At 5:30 p.m., the NBC Nightly News ran second as usual despite showing portions of the exclusive video and still photos mailed to the network by Cho Seung-Hi between his killing rampages at Virginia Tech University. Nightly drew 119,000 homes, trailing ABC's World News (161,840) and outpointing the CBS Evening News (64,260)
The Dallas Mavericks' final regular season game, a victorious late-nighter against Seattle, had a nice-sized 135,660 homes on TXA21. But only a handful watched the Texas Rangers on the receiving end of a no-hitter by Chicago White Sox pitcher Mark Buehrle. The game drew 29,459 homes on Fox Sports Southwest, peaking at 40,222 homes in the final 15 minutes.
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