Local Nielsen ratings snapshot (Mon., Oct. 4) -- Dancing keeps crushing
10/05/10 10:18 AM
By ED BARK
It's increasingly no contest during Monday's first two hours of prime-time. ABC's Dancing with the Stars is crushing everything in its wake, even doubling the audience for CBS' long-potent Two and a Half Men.
The latest D-FW results were overwhelming. Dancing averaged 540,205 viewers from 7 to 9 p.m. while also winning comfortably among advertiser-coveted 18-to-49-year-olds. From 8 to 8:30 p.m., ABC's hoof 'n' puffer had 567,907 viewers to make mincemeat of Two and a Half Men (No. 2 in that half-hour with 277,028 viewers).
NBC's third episode of The Event clung to third place in the 8 p.m. hour in both ratings measurements. The Peacock's third episode of the made-in-North Texas Chase then lost audience but still managed a distant bronze with 131,588 total viewers. CBS' Hawaii Five-0 led the 9 p.m. parade with 360,136 viewers while ABC's Castle ran close behind with 332,434. Hawaii Five-0 won by a wider margin with 18-to-49-year-olds.
In the cable universe, ESPN's Monday Night Football matchup of New England and Miami averaged 325,508 total viewers. From 9 to 10 p.m., though, it tied Hawaii Five-0 for first with 360,136 viewers.
Over on CNN, the 7 p.m. premiere of Parker Spitzer (teaming former NY governor Eliot Spitzer with conservative columnist Kathleen Parker) drew a subterranean 5,541 viewers in a No. 5 market of 6.9 million. And it didn't exactly build interest, registering "hashmarks" (no measurable audience) in its closing 15 minutes.
In local news derby results, WFAA8 ran first at 10 p.m. in total viewers in a relatively tight fight with CBS11. The two stations tied for the top spot among 25-to-54-year-olds, the main advertiser target audience for news programming on most stations.
NBC5 won at 6 a.m. in total viewers and finished in a three-way first place tie with Fox4 and WFAA8 among 25-to-54-year-olds.
WFAA8 swept the 5 p.m. Nielsens and added a 6 p.m. win in total viewers. CBS11 took the gold at 6 p.m. in the 25-to-54 demographic.
It's increasingly no contest during Monday's first two hours of prime-time. ABC's Dancing with the Stars is crushing everything in its wake, even doubling the audience for CBS' long-potent Two and a Half Men.
The latest D-FW results were overwhelming. Dancing averaged 540,205 viewers from 7 to 9 p.m. while also winning comfortably among advertiser-coveted 18-to-49-year-olds. From 8 to 8:30 p.m., ABC's hoof 'n' puffer had 567,907 viewers to make mincemeat of Two and a Half Men (No. 2 in that half-hour with 277,028 viewers).
NBC's third episode of The Event clung to third place in the 8 p.m. hour in both ratings measurements. The Peacock's third episode of the made-in-North Texas Chase then lost audience but still managed a distant bronze with 131,588 total viewers. CBS' Hawaii Five-0 led the 9 p.m. parade with 360,136 viewers while ABC's Castle ran close behind with 332,434. Hawaii Five-0 won by a wider margin with 18-to-49-year-olds.
In the cable universe, ESPN's Monday Night Football matchup of New England and Miami averaged 325,508 total viewers. From 9 to 10 p.m., though, it tied Hawaii Five-0 for first with 360,136 viewers.
Over on CNN, the 7 p.m. premiere of Parker Spitzer (teaming former NY governor Eliot Spitzer with conservative columnist Kathleen Parker) drew a subterranean 5,541 viewers in a No. 5 market of 6.9 million. And it didn't exactly build interest, registering "hashmarks" (no measurable audience) in its closing 15 minutes.
In local news derby results, WFAA8 ran first at 10 p.m. in total viewers in a relatively tight fight with CBS11. The two stations tied for the top spot among 25-to-54-year-olds, the main advertiser target audience for news programming on most stations.
NBC5 won at 6 a.m. in total viewers and finished in a three-way first place tie with Fox4 and WFAA8 among 25-to-54-year-olds.
WFAA8 swept the 5 p.m. Nielsens and added a 6 p.m. win in total viewers. CBS11 took the gold at 6 p.m. in the 25-to-54 demographic.
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