Local Nielsen ratings snapshot (Wed., Aug. 12) -- Talent again dominates before Philanthropist gives it all back
08/13/09 10:29 AM
By ED BARK
NBC stations likely are united in the belief that their network should reverse course and let The Philanthropist lead off Wednesday nights before bringing in the heavy artillery -- repeat and new episodes of America's Got Talent.
But no. Which leaves the Peacock's late night local newscasts in the lurch. The latest returns were typical.
A Talent recap in the 7 p.m. hour won that slot with 172,718 D-FW viewers, handily beating the fourth nightly episode of ABC's Who Wants To Be A Millionaire (112,931 viewers). Talent won even more comfortably among advertiser-coveted 18-to-49-year-olds.
At 8 p.m., a new hour of Talent swelled to 279,006 total viewers, tripling the audience for CBS' runnerup repeat of Criminal Minds (93,002 viewers). It was the same story with 18-to-49-year-olds.
Then came The Philanthropist, taking NBC on a bungee jump to the bottom with 119,574 total viewers. That made for a fourth-place finish among the Big Four broadcast networks in both ratings measurements.
Starved for a decent-sized lead-in, NBC5's 10 p.m. newscast ran third in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. WFAA8 took the top prizes, with CBS11 second in total viewers and Fox4 taking a silver in the 25-to-54 demographic. Also of note: Fox4's 9 p.m. local newscast beat all network programming among 18-to-49-year-old viewers.
The 6 a.m. news spoils went to NBC5, which nipped Fox 4 by a tenth of a rating point in both total viewers and 25-to-54-year-olds.
CBS11 had an usually good day in the early evening newscast wars, winning in total viewers at 5 p.m. and tying WFAA8 for first at 6 p.m.
Among 25-to-54-year-olds, NBC5 ran first at 5 p.m., with CBS11 plunging to a distant fourth. Fox4 and WFAA8 shared the 25-to-54 gold at 6 p.m.
NBC stations likely are united in the belief that their network should reverse course and let The Philanthropist lead off Wednesday nights before bringing in the heavy artillery -- repeat and new episodes of America's Got Talent.
But no. Which leaves the Peacock's late night local newscasts in the lurch. The latest returns were typical.
A Talent recap in the 7 p.m. hour won that slot with 172,718 D-FW viewers, handily beating the fourth nightly episode of ABC's Who Wants To Be A Millionaire (112,931 viewers). Talent won even more comfortably among advertiser-coveted 18-to-49-year-olds.
At 8 p.m., a new hour of Talent swelled to 279,006 total viewers, tripling the audience for CBS' runnerup repeat of Criminal Minds (93,002 viewers). It was the same story with 18-to-49-year-olds.
Then came The Philanthropist, taking NBC on a bungee jump to the bottom with 119,574 total viewers. That made for a fourth-place finish among the Big Four broadcast networks in both ratings measurements.
Starved for a decent-sized lead-in, NBC5's 10 p.m. newscast ran third in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. WFAA8 took the top prizes, with CBS11 second in total viewers and Fox4 taking a silver in the 25-to-54 demographic. Also of note: Fox4's 9 p.m. local newscast beat all network programming among 18-to-49-year-old viewers.
The 6 a.m. news spoils went to NBC5, which nipped Fox 4 by a tenth of a rating point in both total viewers and 25-to-54-year-olds.
CBS11 had an usually good day in the early evening newscast wars, winning in total viewers at 5 p.m. and tying WFAA8 for first at 6 p.m.
Among 25-to-54-year-olds, NBC5 ran first at 5 p.m., with CBS11 plunging to a distant fourth. Fox4 and WFAA8 shared the 25-to-54 gold at 6 p.m.
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