Talent wins out, but Dance steps pretty lively, too | None | Uncle Barky's Bytes

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Local Nielsen ratings snapshot (Wed., June 16) -- Talent wins out, but Dance steps pretty lively, too

By ED BARK
Absent the NBA Finals, NBC's America's Got Talent resumed its role as prime-time's hot weather pace-setter.

Wednesday's 8 p.m. edition was D-FW's most-watched attraction in day or night, racking up 264,666 viewers and also making the biggest haul among advertiser-craved 18-to-49-year-olds.

A 7 p.m. repeat of Talent also edged the first hour of Fox's So You Think You Can Dance in the total viewer Nielsens. But Dance controlled the hour with 18-to-49-year-olds.

At 9 p.m., repeats of NBC's Law & Order: SVU and CBS' Criminal Minds tied for first in total viewers, with SVU alone on top among 18-to-49-year-olds.

Also at that hour, CW33's sex-slaked 9 p.m. newscast struck again with intrepid titillation specialist Shana Franklin's piece on how "Nipple Accessories Can Add Big Sex Appeal." And among 18-to-49-year-olds, CW33 was just barely nipped by Fox4's statelier competing 9 p.m. news. Fox4 had 34,247 viewers in this demographic, with CW33 luring 32,290. Fox4 had more than double the number of total viewers, but would much rather be hitting it bigger with 18-to-49-year-olds.

Franklin looked at least marginally embarrassed on-camera and likely could use a stiff drink away from the workplace after saying "The nip is hip" during her story. Still, her pimps -- a k a station management --must be quite satisfied. That's because Wednesday also brought a resounding win -- against all 9 p.m. programming -- among the CW network's prime target audience of 18-to-34-year-olds. In this demographic, Fox4's 9 p.m. news had 7,444 viewers compared to CW33's 26,730. The following Family Guy repeat on CW33 then upped that total to 41,957 viewers.

In Wednesday's more conventional four-way local news faceoffs, WFAA8 won at 10 p.m. in both total viewers and 25-to-54-year-olds, generally the favored target audience for newscasts airing outside prime-time hours.

NBC5 returned to the 6 a.m. winner's circle with a doubleheader sweep while Fox4 fell back to second.

CBS11 again won at 6 p.m. in total viewers but NBC5 and Fox4 shared the gold in the 25-to-54 demographic.

The 5 p.m. spoils were split between WFAA8 in total viewers and Fox4 by a wisp over CBS11 among 25-to-54-year-olds.
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