Local Nielsen ratings snapshot (Thurs., Dec. 14)
12/15/06 02:10 PM
By ED BARK
It's that most wonderful time of the year, although not for television-watching.
Reruns dominate prime-time, but even first-run programming doesn't do so hot. People rightfully are out and about, shopping, partying and pretty much giving the tube the old heave ho-ho-ho. Not even The Office's new one-hour Christmas special drew much of a crowd in D-FW Thursday night. It ran third in the 7 to 8 p.m. slot in both homes and with advertiser-coveted 18-to-49-year-olds.
No prime-time show came close to a double-digit Nielsen rating. In fact, NBC5's 10 p.m. newscast, with an 8.9 mark (211,820 homes), easily was the most-watched program of the day.
NBC5 lately has re-established itself at 10 p.m. after Belo8 had a strong run during the past three weeks. The ABC station endured one of its lowest draws ever at 10 p.m., reaching just 104,720 homes. That put it third in that measurement, and fourth with 25-to-54-year-olds, the prime advertiser demographic for non-entertainment programming.
Fox4's Good Day finally perked up a bit, prevailing at 6 a.m. in total homes. But NBC5, which lately has been dominating the early morning throwdowns, again placed first with 25-to-54-year-olds.
Belo8 claimed most of the day's other spoils, winning in both ratings measurements at 5 and 6 p.m. (with NBC5 tying for first with 25-to-54-year-olds in the latter hour).
Still, it's not a particularly good day for Belo8 when both early evening newscasts attract larger audiences than the station's marquee 10 p.m. show. That's an extreme rarity. Then again, it's Christmastime.
It's that most wonderful time of the year, although not for television-watching.
Reruns dominate prime-time, but even first-run programming doesn't do so hot. People rightfully are out and about, shopping, partying and pretty much giving the tube the old heave ho-ho-ho. Not even The Office's new one-hour Christmas special drew much of a crowd in D-FW Thursday night. It ran third in the 7 to 8 p.m. slot in both homes and with advertiser-coveted 18-to-49-year-olds.
No prime-time show came close to a double-digit Nielsen rating. In fact, NBC5's 10 p.m. newscast, with an 8.9 mark (211,820 homes), easily was the most-watched program of the day.
NBC5 lately has re-established itself at 10 p.m. after Belo8 had a strong run during the past three weeks. The ABC station endured one of its lowest draws ever at 10 p.m., reaching just 104,720 homes. That put it third in that measurement, and fourth with 25-to-54-year-olds, the prime advertiser demographic for non-entertainment programming.
Fox4's Good Day finally perked up a bit, prevailing at 6 a.m. in total homes. But NBC5, which lately has been dominating the early morning throwdowns, again placed first with 25-to-54-year-olds.
Belo8 claimed most of the day's other spoils, winning in both ratings measurements at 5 and 6 p.m. (with NBC5 tying for first with 25-to-54-year-olds in the latter hour).
Still, it's not a particularly good day for Belo8 when both early evening newscasts attract larger audiences than the station's marquee 10 p.m. show. That's an extreme rarity. Then again, it's Christmastime.
|