Local Nielsen ratings snapshot (Thurs., April 15) -- CBS dominates in total viewers, NBC corrals 18-to-49-year-olds
04/16/10 08:56 AM
By ED BARK
CBS as usual had Thursday's biggest audiences for its pair of crime hours, but NBC hit it big with advertiser-craved 18-to-49-year-olds via a two-hour Saturday Night Live retrospective.
The night's most-watched attraction, CBS' The Mentalist, drew 339,315 D-FW viewers in the 9 p.m. hour. And CBS' CSI: Crime Scene Investigation won at 8 p.m. with 285,025 viewers.
NBC's Saturday Night Live in the 2000s: Time and Again, the fourth in a series of look backs, finished second overall from 8 to 10 p.m. with 203,589 viewers. But it dominated in the 18-to-49 demographic, luring 123,941 viewers in this age range in beating Fox's Fringe (97,848) and Fox4's 9 p.m. local newscast (78,278).
At 7 p.m., Fox's Bones and CBS' Survivor: Heroes & Villains tied for first in total viewers with 183,230 apiece. Survivor, now down to 10 competitors (including Texans Colby Donaldson and Russell Hantz), had the edge with 18-to-49-year-olds over NBC's two repeat episodes of The Office.
ABC's new 7 p.m. episode of FlashForward ran third in total viewers and tied Bones for the bronze among 18-to-49-year-olds.
At 9 p.m. repeat of The Practice on ABC barely registered with 40,718 total viewers, leaving WFAA8's following 10 p.m. newscast with an almost non-existent lead-in. It paid the price, running third in total viewers behind frontrunning CBS11 and second place NBC5 in the late night news results.
CBS11 also won among 25-to-54-year-olds, the main advertiser target audience for news programming, with NBC5 again second.
At 6 a.m., the Peacock nipped Fox4 in total viewers but fell just a hair behind Fox4 in the 25-to-54 demographic. Fox4 then swept the 7 to 9 a.m. Nielsens opposite the three network morning shows.
Both of the 5 p.m. golds went to Fox4, which also won at 6 p.m. among 25-to-54-year-olds. CBS11 ran first in total viewers at 6 p.m. for the second straight day while WFAA8 had no local news wins for the second straight day.
CBS as usual had Thursday's biggest audiences for its pair of crime hours, but NBC hit it big with advertiser-craved 18-to-49-year-olds via a two-hour Saturday Night Live retrospective.
The night's most-watched attraction, CBS' The Mentalist, drew 339,315 D-FW viewers in the 9 p.m. hour. And CBS' CSI: Crime Scene Investigation won at 8 p.m. with 285,025 viewers.
NBC's Saturday Night Live in the 2000s: Time and Again, the fourth in a series of look backs, finished second overall from 8 to 10 p.m. with 203,589 viewers. But it dominated in the 18-to-49 demographic, luring 123,941 viewers in this age range in beating Fox's Fringe (97,848) and Fox4's 9 p.m. local newscast (78,278).
At 7 p.m., Fox's Bones and CBS' Survivor: Heroes & Villains tied for first in total viewers with 183,230 apiece. Survivor, now down to 10 competitors (including Texans Colby Donaldson and Russell Hantz), had the edge with 18-to-49-year-olds over NBC's two repeat episodes of The Office.
ABC's new 7 p.m. episode of FlashForward ran third in total viewers and tied Bones for the bronze among 18-to-49-year-olds.
At 9 p.m. repeat of The Practice on ABC barely registered with 40,718 total viewers, leaving WFAA8's following 10 p.m. newscast with an almost non-existent lead-in. It paid the price, running third in total viewers behind frontrunning CBS11 and second place NBC5 in the late night news results.
CBS11 also won among 25-to-54-year-olds, the main advertiser target audience for news programming, with NBC5 again second.
At 6 a.m., the Peacock nipped Fox4 in total viewers but fell just a hair behind Fox4 in the 25-to-54 demographic. Fox4 then swept the 7 to 9 a.m. Nielsens opposite the three network morning shows.
Both of the 5 p.m. golds went to Fox4, which also won at 6 p.m. among 25-to-54-year-olds. CBS11 ran first in total viewers at 6 p.m. for the second straight day while WFAA8 had no local news wins for the second straight day.
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