Local Nielsen ratings snapshot (Wed., April 7) -- NBC, CBS, Fox split prime-time spoils
04/08/10 10:38 AM
By ED BARK
Fox's American Idol as usual led Wednesday's prime-time parade, but NBC uncommonly shared in the wealth before crime again paid on CBS.
The night's 7 p.m. winner, NBC's new and already renewed Minute to Win It game show, drew 169,658 D-FW viewers and also triumphed among advertiser-coveted 18-to-49-year-olds.
That's not good news for the renewal prospects of Fox's Human Target and the CBS comedy duo of Old Christine and Accidentally On Purpose. They respectively placed second and third in the 7 p.m. hour in both ratings measurements. WFAA8 trailed with a homegrown half-hour special on Dallas Symphony Orchestra conductor Jaap Van Zweden (47,504 viewers) and a rerun of ABC's The Middle, which drew the same crowd.
Idol paced the 8 p.m. proceedings with 447,896 viewers. In a surprise development, "Big Mike" Lynche was marked for eviction by viewers before the show's judges kept him alive by exercising their only allowed "save" of the season. North Texans Tim Urban, 20, of Duncanville and Casey James, 27, of Fort Worth, remain among Idol's final nine contestants. Two, instead of the usual one, will be sent home next week.
CBS won at 9 p.m. with a new episode of CSI: NY (325,742 viewers), which also led the way with 18-to-49-year-olds. On TXA21, the Dallas Mavericks' home court rout of the Memphis Grizzlies averaged 95,008 total viewers.
In local news derby results, CBS11 took the 10 p.m. gold in total viewers while NBC5 ran first with 25-to-54-year-olds, the main advertiser target audience for news programming.
At 6 a.m., NBC5 snapped Fox4's two-weekday winning streak with first-place finishes in both measurements. WFAA8 fell to an unaccustomed fourth, trailing CBS11 in both total viewers and 25-to-54-year-olds.
WFAA8 swept the 6 p.m. competitions, though, and also rang up a 5 p.m. win in the 25-to-54 demographic. NBC5 was first at 5 p.m. in total viewers.
Fox's American Idol as usual led Wednesday's prime-time parade, but NBC uncommonly shared in the wealth before crime again paid on CBS.
The night's 7 p.m. winner, NBC's new and already renewed Minute to Win It game show, drew 169,658 D-FW viewers and also triumphed among advertiser-coveted 18-to-49-year-olds.
That's not good news for the renewal prospects of Fox's Human Target and the CBS comedy duo of Old Christine and Accidentally On Purpose. They respectively placed second and third in the 7 p.m. hour in both ratings measurements. WFAA8 trailed with a homegrown half-hour special on Dallas Symphony Orchestra conductor Jaap Van Zweden (47,504 viewers) and a rerun of ABC's The Middle, which drew the same crowd.
Idol paced the 8 p.m. proceedings with 447,896 viewers. In a surprise development, "Big Mike" Lynche was marked for eviction by viewers before the show's judges kept him alive by exercising their only allowed "save" of the season. North Texans Tim Urban, 20, of Duncanville and Casey James, 27, of Fort Worth, remain among Idol's final nine contestants. Two, instead of the usual one, will be sent home next week.
CBS won at 9 p.m. with a new episode of CSI: NY (325,742 viewers), which also led the way with 18-to-49-year-olds. On TXA21, the Dallas Mavericks' home court rout of the Memphis Grizzlies averaged 95,008 total viewers.
In local news derby results, CBS11 took the 10 p.m. gold in total viewers while NBC5 ran first with 25-to-54-year-olds, the main advertiser target audience for news programming.
At 6 a.m., NBC5 snapped Fox4's two-weekday winning streak with first-place finishes in both measurements. WFAA8 fell to an unaccustomed fourth, trailing CBS11 in both total viewers and 25-to-54-year-olds.
WFAA8 swept the 6 p.m. competitions, though, and also rang up a 5 p.m. win in the 25-to-54 demographic. NBC5 was first at 5 p.m. in total viewers.
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