Local Nielsen ratings snapshot (Thurs., Nov. 18) -- CBS bookends prime-time with boffo numbers for Big Bang/Mentalist
11/19/10 08:55 AM
By ED BARK
CBS began and ended on ratings high notes Thursday while its midsection remained a bit flabby.
The Big Bang Theory blasted its 7 p.m. competitors, drawing 353,211 D-FW viewers to rank as prime-time's second most-watched attraction of the night. The Mentalist was No. 1, drawing 429,393 viewers at 9 p.m. to more than double the audience for any competing program.
Both CBS juggernauts also easily won their time slots among advertiser-craved 18-to-49-year-olds.
CBS' 7:30 p.m. attraction, $#*! My Dad Says, deflated to 207,771 total viewers in narrowly losing to the second half-hour of Fox's Bones (214,697). But the $#*! hit the fan among 18-to-49-year-olds, who pushed William Shatner's excrement adventure into fourth place from 7:30 to 8 p.m. ABC's old chestnut, A Charlie Brown Thanksgiving still had young appeal, winning the 7 p.m. hour in this key demographic.
At 8 p.m., CBS' CSI: Crime Scene Investigation won in total viewers while drooping to fourth place with 18-to-49-year-olds behind NBC's league-leading combo of The Office and Outsourced, ABC's Grey's Anatomy and Fox's Fringe.
The NFL Network's first Thursday night game of the season -- a 16-0 Bears win over Miami -- had 117,737 total viewers to lag behind all of the Big Four broadcast network attractions except NBC's The Apprentice.
In Thursday's local news derby results, CBS11's 10 p.m. edition logged big wins in both total viewers and advertiser-favored 25-to-54-year-olds (key demographic for news programming) over arch rival WFAA8. Aided by an industrial strength Mentalist lead-in, CBS11's margin in total viewers was 318,582 to WFAA8's 235,474.
NBC5 broke through for a win in total viewers at 6 a.m., but Fox4 again ran first with 25-to-54-year-olds.
CBS11 won at 6 p.m. in total viewers, with WFAA8 otherwise running strong with a sweep of the 5 p.m. competitions and a first place finish at 6 p.m. in the 25-to-54 age range.
CBS began and ended on ratings high notes Thursday while its midsection remained a bit flabby.
The Big Bang Theory blasted its 7 p.m. competitors, drawing 353,211 D-FW viewers to rank as prime-time's second most-watched attraction of the night. The Mentalist was No. 1, drawing 429,393 viewers at 9 p.m. to more than double the audience for any competing program.
Both CBS juggernauts also easily won their time slots among advertiser-craved 18-to-49-year-olds.
CBS' 7:30 p.m. attraction, $#*! My Dad Says, deflated to 207,771 total viewers in narrowly losing to the second half-hour of Fox's Bones (214,697). But the $#*! hit the fan among 18-to-49-year-olds, who pushed William Shatner's excrement adventure into fourth place from 7:30 to 8 p.m. ABC's old chestnut, A Charlie Brown Thanksgiving still had young appeal, winning the 7 p.m. hour in this key demographic.
At 8 p.m., CBS' CSI: Crime Scene Investigation won in total viewers while drooping to fourth place with 18-to-49-year-olds behind NBC's league-leading combo of The Office and Outsourced, ABC's Grey's Anatomy and Fox's Fringe.
The NFL Network's first Thursday night game of the season -- a 16-0 Bears win over Miami -- had 117,737 total viewers to lag behind all of the Big Four broadcast network attractions except NBC's The Apprentice.
In Thursday's local news derby results, CBS11's 10 p.m. edition logged big wins in both total viewers and advertiser-favored 25-to-54-year-olds (key demographic for news programming) over arch rival WFAA8. Aided by an industrial strength Mentalist lead-in, CBS11's margin in total viewers was 318,582 to WFAA8's 235,474.
NBC5 broke through for a win in total viewers at 6 a.m., but Fox4 again ran first with 25-to-54-year-olds.
CBS11 won at 6 p.m. in total viewers, with WFAA8 otherwise running strong with a sweep of the 5 p.m. competitions and a first place finish at 6 p.m. in the 25-to-54 age range.
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