Local Nielsen ratings snapshot (Wed., Nov. 14)
11/15/07 09:49 AM
By ED BARK
Belo8's newscasts fell just short of a rare double grand slam Wednesday for the second time in the ongoing November sweeps. But the bigger news is CBS11's strong second place standing at the mid-point of the tri-annual competition.
Also of note: Belo8 is hanging tough in the total homes race at 6 a.m., where Fox4 still has a relatively slim lead.
In Wednesday's results, Belo8 won at 5, 6 and 10 p.m. in total homes and among 25-to-54-year-olds, the main advertiser target audience for news programming. It also topped the 6 a.m. Nielsens in the 25-to-54 demo, but ran slightly behind Fox4 in total homes.
At the halfway mark, NBC5's 10 p.m. ratings have plunged off a cliff into a third-place thicket. The once dominant Peacock also is running no better than third in total homes in the other three major newscast battle zones. And it's barely holding on to second place at 10 p.m. among 25-to-54-year-olds.
Here's the way it looks at the halfway mark, with 10 of 20 weeknights in the books:
10 P.M.
TOTAL HOMES
Belo8 -- 238,689
CBS11 -- 180,234
NBC5 -- 136,394
Fox4 -- 99,860
(Note: each rating point equals 24,356 homes under Nielsen's recently updated measurements.)
25-to-54
Belo8 -- 167,837
NBC5 -- 103,058
CBS11 -- 100,113
Fox4 -- 67,724
(Each rating point equals 29,445 viewers.)
6 A.M.
TOTAL HOMES
Fox4 -- 109,602
Belo8 -- 97,424
NBC5 -- 68,197
CBS11 -- 41,405
25-to-54
Fox4 -- 73,613
Belo8 -- 55,946
NBC5 -- 38,279
CBS11 -- 16,501
5 P.M.
TOTAL HOMES
Belo8 -- 155,878
Fox4 -- 97,424
NBC5 -- 85,246
CBS11 -- 73,068
25-to-54
Belo8 -- 70,668
NBC5 -- 50,057
Fox4 -- 44,168
CBS11 -- 29,445
6 P.M.
TOTAL HOMES
Belo8 -- 170,492
CBS11 -- 107,166
NBC5 -- 99,860
Fox4 -- 82,810
25-to-54
Belo8 -- 76,557
NBC5 -- 55,946
Fox4 -- 47,112
CBS11 -- 38,279
Belo8's newscasts fell just short of a rare double grand slam Wednesday for the second time in the ongoing November sweeps. But the bigger news is CBS11's strong second place standing at the mid-point of the tri-annual competition.
Also of note: Belo8 is hanging tough in the total homes race at 6 a.m., where Fox4 still has a relatively slim lead.
In Wednesday's results, Belo8 won at 5, 6 and 10 p.m. in total homes and among 25-to-54-year-olds, the main advertiser target audience for news programming. It also topped the 6 a.m. Nielsens in the 25-to-54 demo, but ran slightly behind Fox4 in total homes.
At the halfway mark, NBC5's 10 p.m. ratings have plunged off a cliff into a third-place thicket. The once dominant Peacock also is running no better than third in total homes in the other three major newscast battle zones. And it's barely holding on to second place at 10 p.m. among 25-to-54-year-olds.
Here's the way it looks at the halfway mark, with 10 of 20 weeknights in the books:
10 P.M.
TOTAL HOMES
Belo8 -- 238,689
CBS11 -- 180,234
NBC5 -- 136,394
Fox4 -- 99,860
(Note: each rating point equals 24,356 homes under Nielsen's recently updated measurements.)
25-to-54
Belo8 -- 167,837
NBC5 -- 103,058
CBS11 -- 100,113
Fox4 -- 67,724
(Each rating point equals 29,445 viewers.)
6 A.M.
TOTAL HOMES
Fox4 -- 109,602
Belo8 -- 97,424
NBC5 -- 68,197
CBS11 -- 41,405
25-to-54
Fox4 -- 73,613
Belo8 -- 55,946
NBC5 -- 38,279
CBS11 -- 16,501
5 P.M.
TOTAL HOMES
Belo8 -- 155,878
Fox4 -- 97,424
NBC5 -- 85,246
CBS11 -- 73,068
25-to-54
Belo8 -- 70,668
NBC5 -- 50,057
Fox4 -- 44,168
CBS11 -- 29,445
6 P.M.
TOTAL HOMES
Belo8 -- 170,492
CBS11 -- 107,166
NBC5 -- 99,860
Fox4 -- 82,810
25-to-54
Belo8 -- 76,557
NBC5 -- 55,946
Fox4 -- 47,112
CBS11 -- 38,279
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