Local Nielsen ratings snapshot (Wed., May 11) -- Idol, stormy night give Fox4 news a push
05/12/11 11:38 AM
By ED BARK
Fox's American Idol flexed as usual Wednesday before Fox4's 9 and 10 p.m. local newscasts took advantage of a rain-soaked night tailor-made for loudly colored weather maps.
Idol's 7 to 8:30 p.m. performance show, in which the Final Four warbled, had a mega-haul of 623,313 D-FW viewers. That squashed all competing programming, although ABC's 8 p.m. episode of Modern Family made a better fight of it among advertiser-craved 18-to-49-year-olds. It drew 187,564 of 'em to Idol's 276,410 in that half-hour.
Fox's 8:30 p.m. sitcom, Breaking In, dug a mini-death valley by running second in both measurements (behind the last half-hour of CBS' Criminal Minds) before Fox4's 9 p.m. news tied NBC's Law & Order: SVU for first with 18-to-49-year-olds while running second to CBS' Criminal Minds: Suspect Behavior in total viewers.
Fox4 then had boom times at 10 p.m., with its newscast nipping WFAA8 and CBS11 in total viewers and winning by a wider margin (over NBC5) among 25-to-54-year-olds, the main advertiser target audience for news programming on most stations.
Over on TNT, the NBA playoff double-header of Heat-Celtics and Thunder-Grizzlies respectively averaged 193,920 and 214,697 total viewers. The 10 to 10:30 p.m. portion of the Thunder's thunderous home win tied Fox4's news for the most viewers with 173,143.
In Wednesday's other local news derby results, Fox4 and NBC5 tied for first at 6 a.m. in total viewers but Fox4 won outright with 25-to-54-year-olds.
WFAA8 swept the 6 p.m. competitions while the spoils were split at 5 p.m. CBS11 had the most total viewers at the earlier hour, but Fox4 topped the 25-to-54 Nielsens.
Fox's American Idol flexed as usual Wednesday before Fox4's 9 and 10 p.m. local newscasts took advantage of a rain-soaked night tailor-made for loudly colored weather maps.
Idol's 7 to 8:30 p.m. performance show, in which the Final Four warbled, had a mega-haul of 623,313 D-FW viewers. That squashed all competing programming, although ABC's 8 p.m. episode of Modern Family made a better fight of it among advertiser-craved 18-to-49-year-olds. It drew 187,564 of 'em to Idol's 276,410 in that half-hour.
Fox's 8:30 p.m. sitcom, Breaking In, dug a mini-death valley by running second in both measurements (behind the last half-hour of CBS' Criminal Minds) before Fox4's 9 p.m. news tied NBC's Law & Order: SVU for first with 18-to-49-year-olds while running second to CBS' Criminal Minds: Suspect Behavior in total viewers.
Fox4 then had boom times at 10 p.m., with its newscast nipping WFAA8 and CBS11 in total viewers and winning by a wider margin (over NBC5) among 25-to-54-year-olds, the main advertiser target audience for news programming on most stations.
Over on TNT, the NBA playoff double-header of Heat-Celtics and Thunder-Grizzlies respectively averaged 193,920 and 214,697 total viewers. The 10 to 10:30 p.m. portion of the Thunder's thunderous home win tied Fox4's news for the most viewers with 173,143.
In Wednesday's other local news derby results, Fox4 and NBC5 tied for first at 6 a.m. in total viewers but Fox4 won outright with 25-to-54-year-olds.
WFAA8 swept the 6 p.m. competitions while the spoils were split at 5 p.m. CBS11 had the most total viewers at the earlier hour, but Fox4 topped the 25-to-54 Nielsens.
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