Local Nielsen ratings snapshot (Wed., Oct. 26) -- mostly reruns on "sweeps" eve
10/27/11 11:40 AM
By ED BARK
Shorn of the World Series by a midday rain postponement, Fox punted with two Glee reruns that pretty much played dead.
On the eve of the four-week November "sweeps," only ABC invested heavily in first-run programming. A new episode of its freshman serial drama Revenge won the 9 p.m. hour in both total D-FW viewers and advertiser-favored 18-to-49-year-olds. And the network's only repeat, an 8 p.m. Modern Family Halloween special, also won its time slot.
CBS' only new entry, a 7 p.m. episode of Survivor: South Pacific, narrowly prevailed in total viewers over ABC's first-run Halloween episodes of The Middle and Suburgatory. But The Middle tied Survivor for first place in the 18-to-49 demographic before Suburgatory won outright.
Glee, which has sagged this season even with new episodes, had Wednesday's two smallest overall audiences among the Big Four broadcast networks. The 7 p.m. hour drew 67,741 viewers before the 8 p.m. offering dipped to 54,193. Fox4's 9 p.m. local newscast then tripled that crowd with 176,127 total viewers but still ran third behind Revenge and CBS' CSI: Crime Scene Investigation reprise. The news moved up to second, behind Revenge, with 18-to-49-year-olds.
In local news derby results, CBS11 narrowly ran first in total viewers (189,675) at 10 p.m., inching past Fox4 (182,901) and WFAA8 (176,127). Fox4 won by a comparatively wide margin with 25-to-54-year-olds, the main advertiser target audience for news programming.
The total viewer golds at 6 a.m. were shared by Fox4 and NBC5, with Fox4 as usual alone atop the 25-to-54 heap.
Fox4 ran the table at 6 p.m. and added a 5 p.m. win with 25-to-54-year-olds. NBC5 nipped Fox4 for first in total viewers at 5 p.m.
Shorn of the World Series by a midday rain postponement, Fox punted with two Glee reruns that pretty much played dead.
On the eve of the four-week November "sweeps," only ABC invested heavily in first-run programming. A new episode of its freshman serial drama Revenge won the 9 p.m. hour in both total D-FW viewers and advertiser-favored 18-to-49-year-olds. And the network's only repeat, an 8 p.m. Modern Family Halloween special, also won its time slot.
CBS' only new entry, a 7 p.m. episode of Survivor: South Pacific, narrowly prevailed in total viewers over ABC's first-run Halloween episodes of The Middle and Suburgatory. But The Middle tied Survivor for first place in the 18-to-49 demographic before Suburgatory won outright.
Glee, which has sagged this season even with new episodes, had Wednesday's two smallest overall audiences among the Big Four broadcast networks. The 7 p.m. hour drew 67,741 viewers before the 8 p.m. offering dipped to 54,193. Fox4's 9 p.m. local newscast then tripled that crowd with 176,127 total viewers but still ran third behind Revenge and CBS' CSI: Crime Scene Investigation reprise. The news moved up to second, behind Revenge, with 18-to-49-year-olds.
In local news derby results, CBS11 narrowly ran first in total viewers (189,675) at 10 p.m., inching past Fox4 (182,901) and WFAA8 (176,127). Fox4 won by a comparatively wide margin with 25-to-54-year-olds, the main advertiser target audience for news programming.
The total viewer golds at 6 a.m. were shared by Fox4 and NBC5, with Fox4 as usual alone atop the 25-to-54 heap.
Fox4 ran the table at 6 p.m. and added a 5 p.m. win with 25-to-54-year-olds. NBC5 nipped Fox4 for first in total viewers at 5 p.m.
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