Local Nielsen ratings snapshot (Mon., April 28)
04/29/08 09:09 AM
By ED BARK
NBC5's 6 a.m. news numbers continued to rise and shine Monday while CBS11 broke into the winner's circle at 10 p.m.
On Day Three of the four-week May "sweeps," the Peacock nipped WFA8 in the total homes Nielsens at 6 a.m. and won by a slightly larger margin among 25-to-54-year-olds, the main advertiser target audience for news programming.
Thought to be an almost certain third-place finisher in this race, NBC5 now holds thin leads in both ratings measurements, with WFAA8 and defending February "sweeps" champ Fox4 very close behind. It's a long way to the finish line, but the Peacock no doubt is surprising both rivals and critics with an early morning perk-up despite the controversy sparked by its recent termination of veteran meteorologist Rebecca Miller.
At 10 p.m., CBS11 took is first sweeps gold in the total homes competition after holding on to the lion's share of a strong lead-in from CBS' potent CSI: Miami. WFAA, a close second in this measurement, rebounded to win at 10 p.m. among 25-to-54-year-olds. CBS11 ran a strong second, though, in its fight to beat out NBC5 for the silver medal at the end of this sweeps road.
WFAA8 again swept the 6 p.m. local news competition and also won at 5 p.m. in total homes. NBC5 had the 5 p.m. gold in the 25-to-54-year-old demo.
In prime-time, ABC's latest 90-minute Dancing with the Stars performance outing continued to hold strong, pacing all attractions with 277,658 homes. Dancing also performed well with advertiser-courted 18-to-49-year-olds, the key audience for entertainment programming. But it was nipped from 8 to 8:30 p.m. by CBS' Two and a Half Men.
The return of Fox's House, with its first new episode since the writers' strike settlement, finished second overall from 8 to 9 p.m. in both total homes (199,719) and with 18-to-49-year-olds. Still, Two and a Half Men (211,897) edged House in total homes and tied it in the 18-to-49 demo before the Eye network's Rules of Engagement drew smaller crowds from 8:30 to 9 p.m.
NBC's two-hour, Star Wars-themed Deal or No Deal ran fourth from 7 to 9 p.m. in both measurements. The Peacock's Medium then improved to second place at 9 p.m.
NBC5's 6 a.m. news numbers continued to rise and shine Monday while CBS11 broke into the winner's circle at 10 p.m.
On Day Three of the four-week May "sweeps," the Peacock nipped WFA8 in the total homes Nielsens at 6 a.m. and won by a slightly larger margin among 25-to-54-year-olds, the main advertiser target audience for news programming.
Thought to be an almost certain third-place finisher in this race, NBC5 now holds thin leads in both ratings measurements, with WFAA8 and defending February "sweeps" champ Fox4 very close behind. It's a long way to the finish line, but the Peacock no doubt is surprising both rivals and critics with an early morning perk-up despite the controversy sparked by its recent termination of veteran meteorologist Rebecca Miller.
At 10 p.m., CBS11 took is first sweeps gold in the total homes competition after holding on to the lion's share of a strong lead-in from CBS' potent CSI: Miami. WFAA, a close second in this measurement, rebounded to win at 10 p.m. among 25-to-54-year-olds. CBS11 ran a strong second, though, in its fight to beat out NBC5 for the silver medal at the end of this sweeps road.
WFAA8 again swept the 6 p.m. local news competition and also won at 5 p.m. in total homes. NBC5 had the 5 p.m. gold in the 25-to-54-year-old demo.
In prime-time, ABC's latest 90-minute Dancing with the Stars performance outing continued to hold strong, pacing all attractions with 277,658 homes. Dancing also performed well with advertiser-courted 18-to-49-year-olds, the key audience for entertainment programming. But it was nipped from 8 to 8:30 p.m. by CBS' Two and a Half Men.
The return of Fox's House, with its first new episode since the writers' strike settlement, finished second overall from 8 to 9 p.m. in both total homes (199,719) and with 18-to-49-year-olds. Still, Two and a Half Men (211,897) edged House in total homes and tied it in the 18-to-49 demo before the Eye network's Rules of Engagement drew smaller crowds from 8:30 to 9 p.m.
NBC's two-hour, Star Wars-themed Deal or No Deal ran fourth from 7 to 9 p.m. in both measurements. The Peacock's Medium then improved to second place at 9 p.m.
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