Local Nielsen ratings snapshot (Tues., Jan. 18) -- numbers crunching with NCIS
01/19/11 04:53 PM
By ED BARK
Let us pause for a second or two to marvel at the staying power of NCIS, which has become CBS' runaway most-watched series in this its eighth season.
Tuesday night's showing again was jaw-dropping. In D-FW, NCIS drew 574,833 viewers in the 7 p.m. hour. Its time slot competitors -- new episodes of ABC's No Ordinary Family and NBC's The Biggest Loser plus Fox's Glee rerun -- had a combined viewership of 373,988.
NCIS also squashed all comers among advertiser-coveted 18-to-49-year-olds. Its spinoff, NCIS: Los Angeles dipped to 422,468 total viewers, easily enough to win the 8 p.m. hour before CBS' The Good Wife prevailed at 9 p.m. NCIS: Los Angeles likewise won at 8 p.m. among 18-to-49-year-olds, but Good Wife again slumped in this key demographic with a fourth place finish behind NBC's No. 1 Parenthood.
Over on CNN, the second edition of Piers Morgan Tonight (with Howard Stern as guest) drooped to 13,851 total viewers to tie MSNBC's competing Rachel Maddow for second place in the 8 p.m cable news competition behind Fox News Channel's Hannity (69,257 viewers).
In local news derby results, WFAA8 won at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming on most channels.
NBC5 took the 6 a.m. prize in total viewers, with Fox4 on top with 25-to-54-year-olds. CBS11 ran strong in the early evening, sweeping the 5 p.m. competitions and adding a 6 p.m. win in total viewers. WFAA8 placed first at 6 p.m. among 25-to-54-year-olds.
Let us pause for a second or two to marvel at the staying power of NCIS, which has become CBS' runaway most-watched series in this its eighth season.
Tuesday night's showing again was jaw-dropping. In D-FW, NCIS drew 574,833 viewers in the 7 p.m. hour. Its time slot competitors -- new episodes of ABC's No Ordinary Family and NBC's The Biggest Loser plus Fox's Glee rerun -- had a combined viewership of 373,988.
NCIS also squashed all comers among advertiser-coveted 18-to-49-year-olds. Its spinoff, NCIS: Los Angeles dipped to 422,468 total viewers, easily enough to win the 8 p.m. hour before CBS' The Good Wife prevailed at 9 p.m. NCIS: Los Angeles likewise won at 8 p.m. among 18-to-49-year-olds, but Good Wife again slumped in this key demographic with a fourth place finish behind NBC's No. 1 Parenthood.
Over on CNN, the second edition of Piers Morgan Tonight (with Howard Stern as guest) drooped to 13,851 total viewers to tie MSNBC's competing Rachel Maddow for second place in the 8 p.m cable news competition behind Fox News Channel's Hannity (69,257 viewers).
In local news derby results, WFAA8 won at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming on most channels.
NBC5 took the 6 a.m. prize in total viewers, with Fox4 on top with 25-to-54-year-olds. CBS11 ran strong in the early evening, sweeping the 5 p.m. competitions and adding a 6 p.m. win in total viewers. WFAA8 placed first at 6 p.m. among 25-to-54-year-olds.
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