Local Nielsen ratings snapshot (Mon., March 21) -- Dancing, Castle propel ABC
03/22/11 12:34 PM
By ED BARK
ABC's prolonged prime-time drought ended Monday with two hours of hoof/puff and a new episode of Castle.
The return of Dancing with the Stars didn't generate Idol-like numbers. But 450,171 D-FW viewers from 7 to 9 p.m. was more than good enough to control the time period. Fox's first-run hours of House and The Chicago Code came in second with 249,325 and 186,994 viewers respectively on a night when the only rerun was CBS' Two and a Half Men. Duh, losing, even though it was CBS' most-watched comedy.
Castle kept ABC's ball rolling at 9 p.m. with 304,731 viewers, good enough to beat CBS' Hawaii Five-0 (235,474 viewers). ABC also swept the prime-time ratings among advertiser-favored 18-to-49-year-olds, although Dancing had a relatively low total of 164,530 viewers in this age range. That's well less than half the overall audience.
NBC lagged all night with a lineup of Chuck, The Event and Harry's Law, all of which ran fourth with 18-to-49-year-olds. Harry's inched up to third place in the 9 p.m. total viewer haul, outdrawing Fox4's local newscast. But the Kathy Bates-led legal drama had the fewest 18-to-49-year-old viewers of any Big Four broadcast network attraction.
Over on CW33, the 9 p.m. local news barely averted another set of "hashmarks" (no measurable audience) among 18-to-49-year-olds, settling for 1,645 viewers in this demographic.
TXA21's two-hour prime-time news block also continues to wither on the vine, with just 10,389 total viewers at 7 p.m. and 9,003 at 8 p.m. That's CW33 territory, and no one really wants to go there.
In the big strapping buck newscast competitions, WFAA8 feasted on a rare sumptuous 9 p.m. lead-in from ABC. It topped the four-way 10 p.m. race in both total viewers and 25-to-54-year-olds (key target audience for news programming), in each case beating runner-up NBC5.
The Peacock topped the 6 a.m. race in total viewers, but yielded the 25-to-54 gold to Fox4.
CBS11 won at 6 p.m. in total viewers and tied Fox4 for first place with 25-to-54-year-olds. At 5 p.m., Fox4 ran first among 25-to-54-year-olds and shared the gold with WFAA8 in total viewers.
ABC's prolonged prime-time drought ended Monday with two hours of hoof/puff and a new episode of Castle.
The return of Dancing with the Stars didn't generate Idol-like numbers. But 450,171 D-FW viewers from 7 to 9 p.m. was more than good enough to control the time period. Fox's first-run hours of House and The Chicago Code came in second with 249,325 and 186,994 viewers respectively on a night when the only rerun was CBS' Two and a Half Men. Duh, losing, even though it was CBS' most-watched comedy.
Castle kept ABC's ball rolling at 9 p.m. with 304,731 viewers, good enough to beat CBS' Hawaii Five-0 (235,474 viewers). ABC also swept the prime-time ratings among advertiser-favored 18-to-49-year-olds, although Dancing had a relatively low total of 164,530 viewers in this age range. That's well less than half the overall audience.
NBC lagged all night with a lineup of Chuck, The Event and Harry's Law, all of which ran fourth with 18-to-49-year-olds. Harry's inched up to third place in the 9 p.m. total viewer haul, outdrawing Fox4's local newscast. But the Kathy Bates-led legal drama had the fewest 18-to-49-year-old viewers of any Big Four broadcast network attraction.
Over on CW33, the 9 p.m. local news barely averted another set of "hashmarks" (no measurable audience) among 18-to-49-year-olds, settling for 1,645 viewers in this demographic.
TXA21's two-hour prime-time news block also continues to wither on the vine, with just 10,389 total viewers at 7 p.m. and 9,003 at 8 p.m. That's CW33 territory, and no one really wants to go there.
In the big strapping buck newscast competitions, WFAA8 feasted on a rare sumptuous 9 p.m. lead-in from ABC. It topped the four-way 10 p.m. race in both total viewers and 25-to-54-year-olds (key target audience for news programming), in each case beating runner-up NBC5.
The Peacock topped the 6 a.m. race in total viewers, but yielded the 25-to-54 gold to Fox4.
CBS11 won at 6 p.m. in total viewers and tied Fox4 for first place with 25-to-54-year-olds. At 5 p.m., Fox4 ran first among 25-to-54-year-olds and shared the gold with WFAA8 in total viewers.
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