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Local Nielsen ratings snapshot (Thurs., Jan. 21) -- Conan's ratings balloon here, too

By ED BARK
Conan O'Brien's penultimate Tonight Show hit a high point in D-FW Thursday, outdrawing all of NBC's prime-time programming and also punching out CBS' competing Late Show with David Letterman.

O'Brien, who will leave NBC after Friday's show, had 183,230 viewers compared to Letterman's 95,008. He also beat ABC's runnerup Nightline, which had 156,085 viewers while the higher-performing first half-hour of Tonight drew 223,948 viewers before the second half tailed off.

There was comparatively scant interest in the dying days of The Jay Leno Show, which managed just 54,290 viewers in the 9 p.m. hour opposite CBS' The Mentalist (427,537 viewers), ABC's Private Practice (332,529 viewers) and Fox 4's local newscast (122,153 viewers).

NBC's highest-rated prime-time program, a new episode of The Office at 8 p.m., had 156,085 viewers.

O'Brien also cleaned up among advertiser-favored 18-to-49-year-olds, beating Letterman by a nearly three-to-one margin.

ABC's 7 p.m. premiere of The Deep End, with its early episodes mostly shot in Dallas, got off to a decent start with 190,016 viewers. That made it a close second to a new episode of Fox's Bones (203,359 viewers) and put it ahead of two Big Bang Theory repeats on CBS (135,726 viewers each).

Deep End, in which Dallas impersonates L.A., took the 7 p.m. gold among 18-to-49-year-olds, with Bones a close second.

In local news derby results, CBS11 nipped WFAA8 at 10 p.m. in total viewers, but the order of finish was reversed among 25-to-54-year-olds, the main advertiser target audience for news programming.

NBC5 scored twin wins at 6 a.m., as did Fox4 at 5 p.m. and WFAA8 at 6 p.m.
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