Local Nielsen ratings snapshot (Fri.-Sun., Jan.
19-21)
01/22/07 02:53 PM
By ED BARK
Sunday night's down-to-the-last-seconds AFC championship game peaked at 875,840 homes in its final quarter-hour (9 to 9:15 p.m.) after doubling the audience for ABC's Desperate Housewives from 8 to 9 p.m.
Overall, CBS' telecast of the Indianapolis Colts-New England Patriots contest averaged 604,520 homes in D-FW. Those aren't Cowboys numbers, but that's still a blockbuster.
Fox's one-sided daytime game between the Chicago Bears and New Orleans Saints did almost as well with a 24.4 rating (580,720 homes). It peaked at 678,300 homes between 4:30 and 4:45 p.m.
The games had huge male deliveries among advertiser-craved 18-to-49-year-olds. Here's a look at the audience high-points with both sexes in this demographic:
Colts-Patriots
897,000 men between 9 and 9:15 p.m.
585,000 women between 9 and 9:15 p.m.
Bears-Saints
726,000 men between 4:30 and 4:45 p.m.
315,000 women in four different dayparts.
Here's another gender bender. Desperate Housewives averaged 387,000 women in the 18-to-49 demo from 8 to 9 p.m. DH drew just 165,000 males in that same age group. Or as some might put it -- girlymen.
In Friday's local news derby, NBC5 took the 10 p.m. cup in total homes while Belo8 placed an infrequent first with 25-to-54-year-olds, the key advertiser target for news programming.
The Peacock won the 6 a.m. competition in both ratings measurements, as did Belo8 at 5 p.m. The 6 p.m. honors were split, with Belo8 finishing first in homes and NBC5 on top among 25-to-54-year-olds.
Sunday night's down-to-the-last-seconds AFC championship game peaked at 875,840 homes in its final quarter-hour (9 to 9:15 p.m.) after doubling the audience for ABC's Desperate Housewives from 8 to 9 p.m.
Overall, CBS' telecast of the Indianapolis Colts-New England Patriots contest averaged 604,520 homes in D-FW. Those aren't Cowboys numbers, but that's still a blockbuster.
Fox's one-sided daytime game between the Chicago Bears and New Orleans Saints did almost as well with a 24.4 rating (580,720 homes). It peaked at 678,300 homes between 4:30 and 4:45 p.m.
The games had huge male deliveries among advertiser-craved 18-to-49-year-olds. Here's a look at the audience high-points with both sexes in this demographic:
Colts-Patriots
897,000 men between 9 and 9:15 p.m.
585,000 women between 9 and 9:15 p.m.
Bears-Saints
726,000 men between 4:30 and 4:45 p.m.
315,000 women in four different dayparts.
Here's another gender bender. Desperate Housewives averaged 387,000 women in the 18-to-49 demo from 8 to 9 p.m. DH drew just 165,000 males in that same age group. Or as some might put it -- girlymen.
In Friday's local news derby, NBC5 took the 10 p.m. cup in total homes while Belo8 placed an infrequent first with 25-to-54-year-olds, the key advertiser target for news programming.
The Peacock won the 6 a.m. competition in both ratings measurements, as did Belo8 at 5 p.m. The 6 p.m. honors were split, with Belo8 finishing first in homes and NBC5 on top among 25-to-54-year-olds.
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