Local Nielsen ratings snapshot (Mon, March 7) -- NBC struggles to regroup with The Event
03/08/11 09:58 AM
By ED BARK
NBC's two-hour re-launch of The Event slipped and fell Monday night before the Peacock's Harry's Law doubled its audience.
Off the air since late last November, the sci fi, alien takeover drama drew 131,588 D-FW viewers from 7 to 9 p.m. while Fox's new episodes of House (263,177) and The Chicago Code (242,400) handily won those two hours and ABC's The Bachelor (186,994) ran second overall.
The Event beat only a 7 p.m. repeat of CBS' How I Met Your Mother before placing fourth behind the network's new episode of Mad Love and reruns of Two and a Half Men and Mike & Molly. Among advertiser-coveted 18-to-49-year-olds, The Event inched up to third place, outdrawing CBS' entire slate of comedies while the second half of Bachelor took the top spot from Chicago Code in the 8 p.m. hour.
The prime-time picture brightened considerably for NBC at 9 p.m., at least in total viewers. A new episode of Harry's Law handily won the hour with 263,177 viewers, tying it with House as Monday's biggest draw in day or night. But younger viewers still weren't wild about Harry's, which had a smaller crowd than The Event in that demographic while running second at 9 p.m. to Fox4's local newscast.
The local news derby results again provided no respite for struggling WFAA8, which for the third straight weekday recorded no wins in the four major war zones.
NBC5, buoyed by the Harry's Law lead-in, had a comfortable win at 10 p.m. in total viewers ahead of runner-up CBS11. The two stations shared first place among 25-to-54-year-olds, the main advertiser target audience for news programming on most stations.
Fox4 rolled to another pair of wins at 6 a.m. while the 7 to 9 a.m. portion of its home-cooked Good Day again trounced the three network morning shows from 7 to 9 a.m.
CBS11 won at 5 and 6 p.m. in total viewers, but Fox4 countered with two golds in the 25-to-54 demographic.
WFAA8, which used to dominate the 6 p.m. Nielsens, ran an out-of-the-money fourth at 6 p.m. in total viewers while improving to a second place tie with CBS11 among 25-to-54-year-olds.
It's clearly not a happy valley at WFAA8, where dispiriting ratings and technical gaffes continue to pile up. On Monday's 6 p.m. edition, co-anchor Gloria Campos visibly hit a boiling point after initially telling viewers, "Now we want to tell you that police say (a pastor) was suffocated with a plastic bag."
She then was left hanging when a live shot with reporter Jim Douglas initially failed to turn up.
"What do you want me to do?" Campos asked in exasperation, halfway throwing her hands in the air while looking very vexed. The problem was quickly resolved, but her frustration left a lingering impression. Anchors usually will cite technical difficulties in such instances before either going to a commercial or segueing to the next story. Campos instead let viewers know that she was getting pretty fed up. And given the current circumstances at WFAA8, she's certainly not alone.
NBC's two-hour re-launch of The Event slipped and fell Monday night before the Peacock's Harry's Law doubled its audience.
Off the air since late last November, the sci fi, alien takeover drama drew 131,588 D-FW viewers from 7 to 9 p.m. while Fox's new episodes of House (263,177) and The Chicago Code (242,400) handily won those two hours and ABC's The Bachelor (186,994) ran second overall.
The Event beat only a 7 p.m. repeat of CBS' How I Met Your Mother before placing fourth behind the network's new episode of Mad Love and reruns of Two and a Half Men and Mike & Molly. Among advertiser-coveted 18-to-49-year-olds, The Event inched up to third place, outdrawing CBS' entire slate of comedies while the second half of Bachelor took the top spot from Chicago Code in the 8 p.m. hour.
The prime-time picture brightened considerably for NBC at 9 p.m., at least in total viewers. A new episode of Harry's Law handily won the hour with 263,177 viewers, tying it with House as Monday's biggest draw in day or night. But younger viewers still weren't wild about Harry's, which had a smaller crowd than The Event in that demographic while running second at 9 p.m. to Fox4's local newscast.
The local news derby results again provided no respite for struggling WFAA8, which for the third straight weekday recorded no wins in the four major war zones.
NBC5, buoyed by the Harry's Law lead-in, had a comfortable win at 10 p.m. in total viewers ahead of runner-up CBS11. The two stations shared first place among 25-to-54-year-olds, the main advertiser target audience for news programming on most stations.
Fox4 rolled to another pair of wins at 6 a.m. while the 7 to 9 a.m. portion of its home-cooked Good Day again trounced the three network morning shows from 7 to 9 a.m.
CBS11 won at 5 and 6 p.m. in total viewers, but Fox4 countered with two golds in the 25-to-54 demographic.
WFAA8, which used to dominate the 6 p.m. Nielsens, ran an out-of-the-money fourth at 6 p.m. in total viewers while improving to a second place tie with CBS11 among 25-to-54-year-olds.
It's clearly not a happy valley at WFAA8, where dispiriting ratings and technical gaffes continue to pile up. On Monday's 6 p.m. edition, co-anchor Gloria Campos visibly hit a boiling point after initially telling viewers, "Now we want to tell you that police say (a pastor) was suffocated with a plastic bag."
She then was left hanging when a live shot with reporter Jim Douglas initially failed to turn up.
"What do you want me to do?" Campos asked in exasperation, halfway throwing her hands in the air while looking very vexed. The problem was quickly resolved, but her frustration left a lingering impression. Anchors usually will cite technical difficulties in such instances before either going to a commercial or segueing to the next story. Campos instead let viewers know that she was getting pretty fed up. And given the current circumstances at WFAA8, she's certainly not alone.
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