Local Nielsen ratings snapshot (Tues., Dec. 14) -- Biggest Loser finale gives NBC a gainful night
12/15/10 01:07 PM
By ED BARK
The Peacock finally crowed a bit Tuesday night, winning the final two hours of prime-time among advertiser-coveted 18-to-49-year-olds with the season finale of The Biggest Loser.
Loser's concluding 9 p.m. hour also had the most total viewers in D-FW, flattening a new episode of CBS' The Good Wife. CBS' twin punch of NCIS and NCIS: Los Angeles won from 7 to 9 p.m. in total viewers, with NCIS also dominating among 18-to-49-year-olds. NCIS had the biggest overall haul of the night, amassing 443,245 total viewers. CBS and NBC were the only networks with all-new lineups.
NBC's Minute to Win It continued to struggle in the prime-time lead-off spot, running third in total viewers and fifth with 18-to-49-year-olds opposite NCIS and repeats of Fox's Glee, ABC's I Want a Dog for Christmas, Charlie Brown and The CW's Vampire Diaries.
In local news derby results, NBC capitalized on its nice-sized Biggest Loser lead-in by sweeping the 10 p.m. Nielsens in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming on most stations.
The Peacock also scored a doubleheader win at 6 a.m., holding off arch rival Fox4 in both ratings measurements.
WFAA8 ran the table at 6 p.m. while also scoring a 5 p.m. win in total viewers. Fox4 topped the 5 p.m. field in the 25-to-54 demographic.
The Peacock finally crowed a bit Tuesday night, winning the final two hours of prime-time among advertiser-coveted 18-to-49-year-olds with the season finale of The Biggest Loser.
Loser's concluding 9 p.m. hour also had the most total viewers in D-FW, flattening a new episode of CBS' The Good Wife. CBS' twin punch of NCIS and NCIS: Los Angeles won from 7 to 9 p.m. in total viewers, with NCIS also dominating among 18-to-49-year-olds. NCIS had the biggest overall haul of the night, amassing 443,245 total viewers. CBS and NBC were the only networks with all-new lineups.
NBC's Minute to Win It continued to struggle in the prime-time lead-off spot, running third in total viewers and fifth with 18-to-49-year-olds opposite NCIS and repeats of Fox's Glee, ABC's I Want a Dog for Christmas, Charlie Brown and The CW's Vampire Diaries.
In local news derby results, NBC capitalized on its nice-sized Biggest Loser lead-in by sweeping the 10 p.m. Nielsens in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming on most stations.
The Peacock also scored a doubleheader win at 6 a.m., holding off arch rival Fox4 in both ratings measurements.
WFAA8 ran the table at 6 p.m. while also scoring a 5 p.m. win in total viewers. Fox4 topped the 5 p.m. field in the 25-to-54 demographic.
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