Local Nielsen ratings snapshot (Thurs., Jan. 26) -- Idol deflates, loses to Big Bang
01/27/12 11:05 AM
By ED BARK
Looking a bit weak-kneed, American Idol had its lowest D-FW numbers of the season Thursday, with a new episode of CBS' competing The Big Bang Theory outdrawing Fox's longtime titan in both total viewers and advertiser-craved 18-to-49-year-olds.
Idol drew 379,350 viewers overall, with 352,253 in its first half-hour opposite Big Bang's 386,124. Among 18-to-49-year-olds, the score was Big Bang, 156,913 and Idol, 137,699.
CBS' new Rob was then soundly beaten in both measurements by the second half-hour of Idol.
NBC's new episode of 30 Rock endured almost total rejection at 7 p.m., drawing just 40,645 viewers with 22,416 of them in the 18-to-49 age range.
Fox's new midseason entry, The Finder, fared fairly well at 8 p.m. against repeats of Person of Interest on Fox and Grey's Anatomy on ABC. Its 257,416 total viewers were still second best to Person's 277,738. But Finder easily won its time slot with 18-to-49-year-olds.
The 9 p.m. firsts went to CBS' The Mentalist repeat in total viewers and Fox4's local newscast among 18-to-49-year-olds.
Over on CNN, yet another Republican presidential candidate debate averaged 60,967 total viewers from 7 to 9 p.m.
Thursday's local news derby numbers gave CBS11 a 10 p.m. win in total viewers, with Fox4 taking the gold among 25-to-54-year-olds (main advertiser target audience for news programming.
Fox4 had twin kills at 6 p.m., with a seemingly resurgent WFAA8 again whipping NBC5 to take the runnerup spot with 25-to-54-year-olds.
The Peacock rebounded with a 5 p.m. win in total viewers and a first place tie with CBS11 at 6 p.m. WFAA8 won both early evening competitions in the 25-to-54 demographic.
Looking a bit weak-kneed, American Idol had its lowest D-FW numbers of the season Thursday, with a new episode of CBS' competing The Big Bang Theory outdrawing Fox's longtime titan in both total viewers and advertiser-craved 18-to-49-year-olds.
Idol drew 379,350 viewers overall, with 352,253 in its first half-hour opposite Big Bang's 386,124. Among 18-to-49-year-olds, the score was Big Bang, 156,913 and Idol, 137,699.
CBS' new Rob was then soundly beaten in both measurements by the second half-hour of Idol.
NBC's new episode of 30 Rock endured almost total rejection at 7 p.m., drawing just 40,645 viewers with 22,416 of them in the 18-to-49 age range.
Fox's new midseason entry, The Finder, fared fairly well at 8 p.m. against repeats of Person of Interest on Fox and Grey's Anatomy on ABC. Its 257,416 total viewers were still second best to Person's 277,738. But Finder easily won its time slot with 18-to-49-year-olds.
The 9 p.m. firsts went to CBS' The Mentalist repeat in total viewers and Fox4's local newscast among 18-to-49-year-olds.
Over on CNN, yet another Republican presidential candidate debate averaged 60,967 total viewers from 7 to 9 p.m.
Thursday's local news derby numbers gave CBS11 a 10 p.m. win in total viewers, with Fox4 taking the gold among 25-to-54-year-olds (main advertiser target audience for news programming.
Fox4 had twin kills at 6 p.m., with a seemingly resurgent WFAA8 again whipping NBC5 to take the runnerup spot with 25-to-54-year-olds.
The Peacock rebounded with a 5 p.m. win in total viewers and a first place tie with CBS11 at 6 p.m. WFAA8 won both early evening competitions in the 25-to-54 demographic.
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