powered by FreeFind

Apple iTunes

Archives

Local Nielsen rating snapshot (Tues., Oct. 5) -- peak and two valleys for ABC

By ED BARK
ABC continued to soar on the strength of Dancing with the Stars -- and then falter with two newcomers -- on another Tuesday with overall high-volume viewership.

Dancing's latest results hour (outta here, Margaret Cho) racked up 464,022 D-FW viewers at 8 p.m. to hold off CBS' competing NCIS: Los Angeles (373,988 viewers).

Dancing also called the tune in that time slot among advertiser-craved 18-to-49-year-olds. But Fox's Glee had Tuesday's top haul in this age range while finishing second in total viewers at 7 p.m. to CBS' still incredibly potent NCIS (the most viewers of any attraction with 477,873).

CBS' The Good Wife won at 9 p.m., but as usual dropped down from the two NCIS shows with 283,954 total viewers. NBC's Parenthood narrowly won the hour with 18-to-49-year-olds.

ABC opened Tuesday with the second episode of No Ordinary Family, which had 180,068 total viewers to run a distant third at 7 p.m. It also had the bronze with 18-to-49-year-olds, edging the first hour of NBC's The Biggest Loser.

ABC's other first-year series, Detroit 1-8-7 had a similarly tough time at 9 p.m., losing well over half the total audience provided by Dancing. Still, it ran second in total viewers, but fell to fourth with 18-to-49-year-olds.

On TXA21, the Dallas Mavericks' pre-season game against Washington managed 48,480 total viewers. But a nice-sized chunk of them -- 29,615 -- were in the 18-to-49 age range.

In local news derby festivities, CBS11 had a big night at 10 p.m., winning by comfy margins in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming on most stations.

WFAA8 otherwise stood tall, running the table by solid margins at 5 and 6 p.m. while also nipping Fox4 for the 25-to-54 gold at 6 a.m. NBC5 won at 6 a.m. in total viewers.
|