Local Nielsen ratings snapshot (Tues., March 17) -- CBS outdraws Idol with NCIS
03/18/09 10:14 AM
By ED BARK
Chalk this up as a first in D-FW. A competing program has outdrawn Fox's American Idol.
It happened between 7 and 8 p.m. on St. Paddy's night, when a new episode of CBS' NCIS had 338,793 total viewers opposite the first hour of Idol's 11-way performance show (285,649 viewers).
CBS' The Mentalist then had an even larger audience -- 358,722 viewers -- but Idol narrowly bested it from 8 to 9 p.m. by upping its viewership to 372,008.
That left ABC's Dancing with the Stars in third place from 8 to 9 p.m. with 199,290 viewers for its first results show (Belinda Carlisle got booted).
Idol still had its way among advertiser-coveted 18-to-49-year-olds, drawing 142,613 viewers in that age range to crunch NCIS (93,995) and The Mentalist (100,477).
At 9 p.m., CBS' Without A Trace topped the field with 285,649 total viewers, but slipped to second with 18-to-49-year-olds behind NBC's Law & Order: SVU (119,924).
In the local news derby, CBS11 capitalized at 10 p.m. with a win in total viewers (252,434) and a first-place tie with WFAA8 among 25-to-54-year-olds, the principal advertiser target audience for news programming.
Fox4 ran the table at 6 a.m. by edging NBC5 in both ratings measurements. The station's Good Day so far has fared better this week with Krystle Gutierrez replacing Dan Godwin as Tim Ryan's substitute running mate. WFAA8 held off CBS11 for third place after a dismal basement finish on Monday.
WFAA8 perked up in the early evening newscast ratings, running the table at 5 and 6 p.m. for the first time since Jan. 21st. The ABC station won both time periods in the November "sweeps" competition, but since has seen its 5 p.m. ratings crumble and its 6 p.m. margins lessen.
Chalk this up as a first in D-FW. A competing program has outdrawn Fox's American Idol.
It happened between 7 and 8 p.m. on St. Paddy's night, when a new episode of CBS' NCIS had 338,793 total viewers opposite the first hour of Idol's 11-way performance show (285,649 viewers).
CBS' The Mentalist then had an even larger audience -- 358,722 viewers -- but Idol narrowly bested it from 8 to 9 p.m. by upping its viewership to 372,008.
That left ABC's Dancing with the Stars in third place from 8 to 9 p.m. with 199,290 viewers for its first results show (Belinda Carlisle got booted).
Idol still had its way among advertiser-coveted 18-to-49-year-olds, drawing 142,613 viewers in that age range to crunch NCIS (93,995) and The Mentalist (100,477).
At 9 p.m., CBS' Without A Trace topped the field with 285,649 total viewers, but slipped to second with 18-to-49-year-olds behind NBC's Law & Order: SVU (119,924).
In the local news derby, CBS11 capitalized at 10 p.m. with a win in total viewers (252,434) and a first-place tie with WFAA8 among 25-to-54-year-olds, the principal advertiser target audience for news programming.
Fox4 ran the table at 6 a.m. by edging NBC5 in both ratings measurements. The station's Good Day so far has fared better this week with Krystle Gutierrez replacing Dan Godwin as Tim Ryan's substitute running mate. WFAA8 held off CBS11 for third place after a dismal basement finish on Monday.
WFAA8 perked up in the early evening newscast ratings, running the table at 5 and 6 p.m. for the first time since Jan. 21st. The ABC station won both time periods in the November "sweeps" competition, but since has seen its 5 p.m. ratings crumble and its 6 p.m. margins lessen.
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