Local Nielsen ratings snapshot (Fri.-Sun., Feb. 19-21) -- more golden ratings for Olympics, but CBS also looks like a winner with Undercover Boss
02/22/10 10:36 AM
By ED BARK
NBC not surprisingly paced the weekend prime-time ratings -- and all other parts of the day, too -- with its ongoing Olympics coverage from Vancouver.
Sunday's 6 to 10 p.m. slice averaged 542,904 D-FW viewers, with CBS taking the silver at 8 p.m. with a new episode of Undercover Boss squaring off against a firstrun hour of ABC's Desperate Housewives.
Boss, launched after the record-setting Super Bowl XLIV, edged DH in total viewers by a score of 332,529 to 318,956. But it rolled up a much bigger margin among advertiser-coveted 18-to-49-year-olds. The 8 to 9 p.m. portion of the Winter Games had a commanding 624,340 total viewers before tailing off later in the night.
Saturday's prime-time Olympics coverage averaged 570,049 viewers and Friday's had 495,400. No competing program came close on either night.
In Friday's local news derby, CBS11 topped the downsized 10 p.m. competition in total viewers while WFAA8 prevailed with 25-to-54-year-olds, the preferred advertiser target audience for news programming. NBC5's late-starting late-nighter, again buoyed by an Olympics tailwind, continued to have more viewers in both ratings measurements than the 10 p.m. victor.
The Peacock and Fox4 tied for the 6 a.m. gold in total viewers, with NBC5 having the podium to itself among 25-to-54-year-olds.
NBC5 swept the 6 p.m. ratings and also won at 5 p.m. in the 25-to-54 demographic. Fox4, NBC5 and WFAA8 tied for the 5 p.m. lead in total viewers.
NBC not surprisingly paced the weekend prime-time ratings -- and all other parts of the day, too -- with its ongoing Olympics coverage from Vancouver.
Sunday's 6 to 10 p.m. slice averaged 542,904 D-FW viewers, with CBS taking the silver at 8 p.m. with a new episode of Undercover Boss squaring off against a firstrun hour of ABC's Desperate Housewives.
Boss, launched after the record-setting Super Bowl XLIV, edged DH in total viewers by a score of 332,529 to 318,956. But it rolled up a much bigger margin among advertiser-coveted 18-to-49-year-olds. The 8 to 9 p.m. portion of the Winter Games had a commanding 624,340 total viewers before tailing off later in the night.
Saturday's prime-time Olympics coverage averaged 570,049 viewers and Friday's had 495,400. No competing program came close on either night.
In Friday's local news derby, CBS11 topped the downsized 10 p.m. competition in total viewers while WFAA8 prevailed with 25-to-54-year-olds, the preferred advertiser target audience for news programming. NBC5's late-starting late-nighter, again buoyed by an Olympics tailwind, continued to have more viewers in both ratings measurements than the 10 p.m. victor.
The Peacock and Fox4 tied for the 6 a.m. gold in total viewers, with NBC5 having the podium to itself among 25-to-54-year-olds.
NBC5 swept the 6 p.m. ratings and also won at 5 p.m. in the 25-to-54 demographic. Fox4, NBC5 and WFAA8 tied for the 5 p.m. lead in total viewers.
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