Local Nielsen ratings snapshot (Wed., June 22) -- Obama leads off
06/23/11 12:02 PM
By ED BARK
President Obama's brief Afghanistan troops withdrawal speech sliced a little off the top of network prime-time schedules Wednesday, but all were back on track in time to start their 10 p.m. newscasts at the appointed hour.
The president had his biggest broadcast audience on CBS, where 152,365 D-FW viewers watched before an Undercover Boss repeat kicked in. A combined speech audience of 436,319 viewers on CBS, ABC, NBC and Fox came close to doubling the crowd for Wednesday's biggest attraction, NBC's America's Got Talent (221,622 viewers). NBC's The Voice, which followed Obama, was the top draw with advertiser-craved 18-to-49-year-olds, though.
In local news derby results, NBC5's 10 p.m. edition capitalized on Talent's lead-in largesse by winning in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
The Peacock likewise swept the 6 a.m. Nielsens while tying for first place at 5 p.m. in total viewers with WFAA8.
Wednesday's other news golds went to CBS11 at 6 p.m. in total viewers and Fox4 at both 5 and 6 p.m. in the 25-to-54 demographic.
President Obama's brief Afghanistan troops withdrawal speech sliced a little off the top of network prime-time schedules Wednesday, but all were back on track in time to start their 10 p.m. newscasts at the appointed hour.
The president had his biggest broadcast audience on CBS, where 152,365 D-FW viewers watched before an Undercover Boss repeat kicked in. A combined speech audience of 436,319 viewers on CBS, ABC, NBC and Fox came close to doubling the crowd for Wednesday's biggest attraction, NBC's America's Got Talent (221,622 viewers). NBC's The Voice, which followed Obama, was the top draw with advertiser-craved 18-to-49-year-olds, though.
In local news derby results, NBC5's 10 p.m. edition capitalized on Talent's lead-in largesse by winning in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
The Peacock likewise swept the 6 a.m. Nielsens while tying for first place at 5 p.m. in total viewers with WFAA8.
Wednesday's other news golds went to CBS11 at 6 p.m. in total viewers and Fox4 at both 5 and 6 p.m. in the 25-to-54 demographic.
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