Local Nielsen ratings snapshot (Thurs., Sept. 15) -- CW breaks through with vampires/witches
09/16/11 01:13 PM
By ED BARK
Airing against repeats on three of its four broadcast network rivals, The CW's Season 3 premiere of The Vampire Diaries and launch of The Secret Circle made a little prime-time noise Thursday.
Vampire Diaries drew 138,514 D-FW viewers in the 7 p.m. hour, beating ABC's new edition of Wipeout and everything else except CBS' pair of Big Bang Theory reruns (270,102 and 263,177 viewers).
At 8 p.m. its new witches' brew, Secret Circle, fell to 103,886 viewers but still tied hour two of Wipeout for second behind the first part of CBS' two-hour repeat of The Mentalist (193,920 viewers).
Of more import to the CW, both of its dramas won their time slots among 18-to-34-year-old women, the network's main target audience. They also did well with advertiser-craved 18-to-49-year-olds, although Big Bang still won the first hour in that demographic.
Over on NBC, a second run of its new comedy Free Agents had just 48,480 total viewers at 8:30 p.m., running fifth in both that measurement and with 18-to-49-year-olds.
The first-place Texas Rangers completed their sweep of the Indians while an average of 173,143 total viewers tuned in.
WFAA8's 4 p.m. Oprah Winfrey replacement, Dr. Oz, tied CBS11's local newscast with 62,331 total viewers. But NBC5's competing local newscast had twice as many viewers (131,588) while Fox4's double dose of Judge Judy ran second.
Anderson Cooper's new Anderson performed dismally at 3 p.m., with just 20,777 viewers on WFAA8. NBC5's competing Ellen had five times as many viewers (103,886). Worse yet for Anderson, it had just 2,303 viewers in the 18-to-49 motherlode demographic while front-running Ellen pulled in 39,487.
In the four-way local news derby faceoffs, CBS11 won at 10 p.m. in total viewers but fell to fourth with 25-to-54-year-olds, the main advertiser target audience for news programming. NBC5 and WFAA8 tied for first in that demographic.
Fox4 and NBC5 shared the total viewer golds at 6 a.m, with Fox4 as usual winning with 25-to-54-year-olds. WFAA8's Daybreak made headway for the second straight day with a second place finish in the 25-to-54 age range.
The early evening competitions belonged to Fox4 and NBC5. The Peacock won in total viewers at 5 and 6 p.m. while Fox4 was tops with 25-to-54-year-olds.
Airing against repeats on three of its four broadcast network rivals, The CW's Season 3 premiere of The Vampire Diaries and launch of The Secret Circle made a little prime-time noise Thursday.
Vampire Diaries drew 138,514 D-FW viewers in the 7 p.m. hour, beating ABC's new edition of Wipeout and everything else except CBS' pair of Big Bang Theory reruns (270,102 and 263,177 viewers).
At 8 p.m. its new witches' brew, Secret Circle, fell to 103,886 viewers but still tied hour two of Wipeout for second behind the first part of CBS' two-hour repeat of The Mentalist (193,920 viewers).
Of more import to the CW, both of its dramas won their time slots among 18-to-34-year-old women, the network's main target audience. They also did well with advertiser-craved 18-to-49-year-olds, although Big Bang still won the first hour in that demographic.
Over on NBC, a second run of its new comedy Free Agents had just 48,480 total viewers at 8:30 p.m., running fifth in both that measurement and with 18-to-49-year-olds.
The first-place Texas Rangers completed their sweep of the Indians while an average of 173,143 total viewers tuned in.
WFAA8's 4 p.m. Oprah Winfrey replacement, Dr. Oz, tied CBS11's local newscast with 62,331 total viewers. But NBC5's competing local newscast had twice as many viewers (131,588) while Fox4's double dose of Judge Judy ran second.
Anderson Cooper's new Anderson performed dismally at 3 p.m., with just 20,777 viewers on WFAA8. NBC5's competing Ellen had five times as many viewers (103,886). Worse yet for Anderson, it had just 2,303 viewers in the 18-to-49 motherlode demographic while front-running Ellen pulled in 39,487.
In the four-way local news derby faceoffs, CBS11 won at 10 p.m. in total viewers but fell to fourth with 25-to-54-year-olds, the main advertiser target audience for news programming. NBC5 and WFAA8 tied for first in that demographic.
Fox4 and NBC5 shared the total viewer golds at 6 a.m, with Fox4 as usual winning with 25-to-54-year-olds. WFAA8's Daybreak made headway for the second straight day with a second place finish in the 25-to-54 age range.
The early evening competitions belonged to Fox4 and NBC5. The Peacock won in total viewers at 5 and 6 p.m. while Fox4 was tops with 25-to-54-year-olds.
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