Local Nielsen ratings snapshot (Mon., Oct. 23)
10/24/06 03:32 PM
By ED BARK
Hmm, something really suppressed the 10 p.m. newscast ratings Monday night. Wonder what it might have been?
Oh yeah, the T.O. Cowboys were playing the New York Giants on ESPN's Monday Night Football, with Channel 21 the broadcast outlet in D-FW. ESPN's ratings weren't immediately available, but Channel 21 had a 10.7 rating (254,660 homes) for the game. That was good enough to whip everything in its path from 7:30 to 10:45 p.m. Here's a snapshot of what the four 10 p.m. local newscasts did against the Cowboys and on the previous Monday (Oct. 16):
CBS11
147,560 homes (down 28,560)
NBC5
99,960 homes (down 66,640)
Belo8
97,580 homes (down 73,780)
Fox4
71,400 (down 23,800)
That 's a shortfall of 192,780 homes from the previous Monday. And it's an unaccustomed spot for Belo8, an ABC affiliate whose network had Monday Night Football for 36 years until punting it to ESPN this season.
NBC5 took first place at 10 p.m. with advertiser-coveted 25-to-54-year-olds, but drew 65,021 few of them than on the previous Monday. Fox4 again topped the 6 a.m. ratings in both measurements. The 5 and 6 p.m. faceoffs were split three ways. Belo8 won in total homes in both time periods, while NBC5 and CBS11 respectively were tops among younger viewers at 5 and 6 p.m.
Fox's Prison Break, returning from a three-week layoff in deference to baseball, continued to have a tough time drawing big crowds on its home turf. Filmed entirely in North Texas this season, PB ranked third in total homes from 7 to 8 p.m. It dropped a notch to fourth among 18-to-49-year-olds, the principal advertiser target for non-news programming.
PB will have its "fall finale" on Nov. 27 before taking an anticipated lengthy hiatus. Last year, in its first season, the series didn't resume until May 5. But sources at Fox say that PB likely will be back sooner this time.
Hmm, something really suppressed the 10 p.m. newscast ratings Monday night. Wonder what it might have been?
Oh yeah, the T.O. Cowboys were playing the New York Giants on ESPN's Monday Night Football, with Channel 21 the broadcast outlet in D-FW. ESPN's ratings weren't immediately available, but Channel 21 had a 10.7 rating (254,660 homes) for the game. That was good enough to whip everything in its path from 7:30 to 10:45 p.m. Here's a snapshot of what the four 10 p.m. local newscasts did against the Cowboys and on the previous Monday (Oct. 16):
CBS11
147,560 homes (down 28,560)
NBC5
99,960 homes (down 66,640)
Belo8
97,580 homes (down 73,780)
Fox4
71,400 (down 23,800)
That 's a shortfall of 192,780 homes from the previous Monday. And it's an unaccustomed spot for Belo8, an ABC affiliate whose network had Monday Night Football for 36 years until punting it to ESPN this season.
NBC5 took first place at 10 p.m. with advertiser-coveted 25-to-54-year-olds, but drew 65,021 few of them than on the previous Monday. Fox4 again topped the 6 a.m. ratings in both measurements. The 5 and 6 p.m. faceoffs were split three ways. Belo8 won in total homes in both time periods, while NBC5 and CBS11 respectively were tops among younger viewers at 5 and 6 p.m.
Fox's Prison Break, returning from a three-week layoff in deference to baseball, continued to have a tough time drawing big crowds on its home turf. Filmed entirely in North Texas this season, PB ranked third in total homes from 7 to 8 p.m. It dropped a notch to fourth among 18-to-49-year-olds, the principal advertiser target for non-news programming.
PB will have its "fall finale" on Nov. 27 before taking an anticipated lengthy hiatus. Last year, in its first season, the series didn't resume until May 5. But sources at Fox say that PB likely will be back sooner this time.
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