CBS11, Fox4 are pacesetters at halfway point of Feb. "sweeps" newscast competitions
02/17/11 12:00 PM
By ED BARK
We're halfway through the February "sweeps" ratings wars, with only NBC5 without a lead dog at 6 a.m. or at 5, 6 and 10 p.m.
Fox4 and CBS11 instead are in the best ratings shapes, with 10 weeknights in the books and another 10 to come before the Wednesday, March 2nd end point. Here are the results so far in both total viewers and 25-to-54-year-olds, the main target audience for news programming on most stations. Races are so tight in some cases that we've extended all the measurements to three decimal points rather than rounding them off.
10 P.M.
Total Viewers
CBS11 -- 253,758
WFAA8 -- 235,543
NBC5 -- 179,653
Fox4 -- 164,416
25-to-54-Year-Olds
CBS11 -- 99,477
Fox4 -- 94,785
WFAA8 -- 90,343
NBC5 -- 84,658
6 A.M.
Total Viewers
Fox4 -- 154,028
NBC5 -- 128,333
WFAA8 -- 89,134
CBS11 -- 78,053
25-to-54-Year-Olds
Fox4 -- 96,680
NBC5 -- 66,080
WFAA8 -- 61,979
CBS11 -- 39,921
6 P.M.
Total Viewers
CBS11 -- 213,381
WFAA8 -- 200,014
Fox4 -- 165,247
NBC5 -- 148,071
25-to-54-Year-Olds
WFAA8 -- 76,580
Fox4 -- 76,114
CBS11 -- 59,152
NBC5 -- 45,824
5 P.M.
Total Viewers
WFAA8 -- 177,644
CBS11 -- 148,487
NBC5 -- 145,370
Fox4 -- 133,597
25-to-54-Year-Olds
Fox4 -- 63,594
WFAA8 -- 61,078
NBC5 -- 52,068
CBS11 -- 46,787
Heavy-duty winter weather so far has meant aggregate year-to-year viewership gains in all four news time slots. The biggest bump-ups are by CBS11, which shows a 62 percent increase in total viewers at 5 p.m. and a 49 percent increase at that hour with 25-to-54-year-olds.
We're halfway through the February "sweeps" ratings wars, with only NBC5 without a lead dog at 6 a.m. or at 5, 6 and 10 p.m.
Fox4 and CBS11 instead are in the best ratings shapes, with 10 weeknights in the books and another 10 to come before the Wednesday, March 2nd end point. Here are the results so far in both total viewers and 25-to-54-year-olds, the main target audience for news programming on most stations. Races are so tight in some cases that we've extended all the measurements to three decimal points rather than rounding them off.
10 P.M.
Total Viewers
CBS11 -- 253,758
WFAA8 -- 235,543
NBC5 -- 179,653
Fox4 -- 164,416
25-to-54-Year-Olds
CBS11 -- 99,477
Fox4 -- 94,785
WFAA8 -- 90,343
NBC5 -- 84,658
6 A.M.
Total Viewers
Fox4 -- 154,028
NBC5 -- 128,333
WFAA8 -- 89,134
CBS11 -- 78,053
25-to-54-Year-Olds
Fox4 -- 96,680
NBC5 -- 66,080
WFAA8 -- 61,979
CBS11 -- 39,921
6 P.M.
Total Viewers
CBS11 -- 213,381
WFAA8 -- 200,014
Fox4 -- 165,247
NBC5 -- 148,071
25-to-54-Year-Olds
WFAA8 -- 76,580
Fox4 -- 76,114
CBS11 -- 59,152
NBC5 -- 45,824
5 P.M.
Total Viewers
WFAA8 -- 177,644
CBS11 -- 148,487
NBC5 -- 145,370
Fox4 -- 133,597
25-to-54-Year-Olds
Fox4 -- 63,594
WFAA8 -- 61,078
NBC5 -- 52,068
CBS11 -- 46,787
Heavy-duty winter weather so far has meant aggregate year-to-year viewership gains in all four news time slots. The biggest bump-ups are by CBS11, which shows a 62 percent increase in total viewers at 5 p.m. and a 49 percent increase at that hour with 25-to-54-year-olds.
|