Local Nielsen ratings snapshot (Tues., Oct. 20) -- another swing and a miss for baseball
10/21/09 11:24 AM
By ED BARK
Year upon year of Texas Rangers beat-downs -- even though they showed signs of life this season -- apparently has soured D-FW on major league hardball's showcase games.
The post-season ratings rut continued Tuesday night, when Fox's Game 4 of the Yankees-Angels AL Championship Series ran an overall fourth in total viewers and only a bit better in some instances among advertiser-craved 18-to-49-year-olds.
A 10-1 blowout win by the Yankees didn't help. Still, the game struggled in the ratings from the start and ended up averaging just 112,931 viewers. The only "upside" was a tie for third place in the 7 p.m. hour with ABC's toothless Shark Tank.
CBS again won all three prime-time hours with its power-packed crime threesome of NCIS (352,079 viewers), NCIS: Los Angeles (298,935 viewers) and The Good Wife (292,292 viewers).
CBS also held serve among 18-to-49-year-olds, where baseball hit its high point with a second place finish in the 9 p.m. hour opposite NBC's The Jay Leno Show and ABC's The Forgotten. Yankees-Angels otherwise ran third from 7 to 8 p.m. and fourth from 8 to 9 p.m.
In local news derby results, WFAA8 won at 10 p.m. in total viewers, but NBC5 uncommonly zoomed to the top with a commanding win among 25-to-54-year-olds, the main advertiser target audience for news programming.
The Peacock again ran the table at 6 a.m., winning in both ratings measurements for the fifth consecutive weekday.
WFAA8 won at 6 p.m. in total viewers and tied Fox4 for the top spot among 25-to-54-year-olds.
The two stations shared the 5 p.m. gold in total viewers, with WFAA8 running first in the 25-to-54 demographic.
Year upon year of Texas Rangers beat-downs -- even though they showed signs of life this season -- apparently has soured D-FW on major league hardball's showcase games.
The post-season ratings rut continued Tuesday night, when Fox's Game 4 of the Yankees-Angels AL Championship Series ran an overall fourth in total viewers and only a bit better in some instances among advertiser-craved 18-to-49-year-olds.
A 10-1 blowout win by the Yankees didn't help. Still, the game struggled in the ratings from the start and ended up averaging just 112,931 viewers. The only "upside" was a tie for third place in the 7 p.m. hour with ABC's toothless Shark Tank.
CBS again won all three prime-time hours with its power-packed crime threesome of NCIS (352,079 viewers), NCIS: Los Angeles (298,935 viewers) and The Good Wife (292,292 viewers).
CBS also held serve among 18-to-49-year-olds, where baseball hit its high point with a second place finish in the 9 p.m. hour opposite NBC's The Jay Leno Show and ABC's The Forgotten. Yankees-Angels otherwise ran third from 7 to 8 p.m. and fourth from 8 to 9 p.m.
In local news derby results, WFAA8 won at 10 p.m. in total viewers, but NBC5 uncommonly zoomed to the top with a commanding win among 25-to-54-year-olds, the main advertiser target audience for news programming.
The Peacock again ran the table at 6 a.m., winning in both ratings measurements for the fifth consecutive weekday.
WFAA8 won at 6 p.m. in total viewers and tied Fox4 for the top spot among 25-to-54-year-olds.
The two stations shared the 5 p.m. gold in total viewers, with WFAA8 running first in the 25-to-54 demographic.
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