Local Nielsen ratings snapshot (Tues., April 26) -- NBC's The Voice is heard -- and seen -- in two-hour debut
04/27/11 11:56 AM
By ED BARK
Beaten-down NBC programmers can stop holding their breaths and perhaps start dreaming of having their own hit version of American Idol.
Tuesday's two-hour premiere of The Voice had quite a successful start, performing well nationally and averaging a nice-sized 311,657 D-FW viewers from 8 to 10 p.m.
Only ABC's Dancing with the Stars results show had a bigger audience -- 443,245 viewers from 8 to 9 p.m. And the second half of Voice won its time slot, beating ABC's new episode of its so far potent Body of Proof by a score of 360,136 viewers to 311,657.
In other words, Voice built an audience from its first hour to its second while also whipping runner-up Body of Proof by a wider margin among advertiser-craved 18-to-49-year-olds. It was very welcome good news for the Peacock, which is winding down its worst season ever in the prime-time national Nielsen ratings.
Fox4 delayed the scheduled 7 p.m. start of a new 90-minute Glee to 7:30 p.m., opting to bring viewers more severe storm coverage. The half-hour of weather news had 249,325 total viewers to run third behind the 7 to 7:30 p.m. portion of CBS' NCIS rerun (277,028 viewers) and WFAA8's mix of storm coverage and a new Dancing preview show (263,177 viewers). But Fox4 easily won that half-hour among 18-to-49-year-olds. Glee then ran in its entirety and averaged 228,548 total viewers from 7:30 to 9 p.m.
Fox4, NBC5, WFAA8 and CBS11 all went with continuous weather coverage from 4 to 7 p.m.
Fox4 and NBC5 tied for the most total viewers from 4 to 5 p.m., but Fox4 had a big edge among 25-to-54-year-olds, the main advertiser target audience for news programming.
The 5 to 7 p.m. weather coverage also was dominated by Fox4 in the key 25-to-54 demographic. In total viewers, NBC5 ran first from 5 to 5:30 p.m. before Fox4 took the lead from 5:30 to 6 p.m. The Peacock then jumped back into first place from 6 to 6:30 p.m., but CBS11 had the top spot from 6:30 to 7 p.m., when the four stations all junked their regularly scheduled syndicated programming.
Once upon a time, WFAA8 routinely dominated the competition during breaking news coverage. But on Tuesday it was the only local station without a first place finish in any of the late afternoon/early evening square-offs.
The four-way newscast competitions at 6 a.m. and 10 p.m. were far less affected by the weather.
Aided by an unaccustomedly big lead-in from its network's last 15 minutes of The Voice, NBC narrowly won the late night news derby in total viewers by beating WFAA8 256,251 to 249,325. And the Peacock crushed all comers in the 25-to-54 demographic, drawing 142,908 viewers in this age range to runner-up CBS11's 99,414. WFAA8 slid to fourth place with 25-to-54-year-olds despite having the second best lead-in from ABC's Body of Proof.
The 6 a.m. races were won by NBC5 in total viewers and Fox4 with 25-to-54-year-olds.
Beaten-down NBC programmers can stop holding their breaths and perhaps start dreaming of having their own hit version of American Idol.
Tuesday's two-hour premiere of The Voice had quite a successful start, performing well nationally and averaging a nice-sized 311,657 D-FW viewers from 8 to 10 p.m.
Only ABC's Dancing with the Stars results show had a bigger audience -- 443,245 viewers from 8 to 9 p.m. And the second half of Voice won its time slot, beating ABC's new episode of its so far potent Body of Proof by a score of 360,136 viewers to 311,657.
In other words, Voice built an audience from its first hour to its second while also whipping runner-up Body of Proof by a wider margin among advertiser-craved 18-to-49-year-olds. It was very welcome good news for the Peacock, which is winding down its worst season ever in the prime-time national Nielsen ratings.
Fox4 delayed the scheduled 7 p.m. start of a new 90-minute Glee to 7:30 p.m., opting to bring viewers more severe storm coverage. The half-hour of weather news had 249,325 total viewers to run third behind the 7 to 7:30 p.m. portion of CBS' NCIS rerun (277,028 viewers) and WFAA8's mix of storm coverage and a new Dancing preview show (263,177 viewers). But Fox4 easily won that half-hour among 18-to-49-year-olds. Glee then ran in its entirety and averaged 228,548 total viewers from 7:30 to 9 p.m.
Fox4, NBC5, WFAA8 and CBS11 all went with continuous weather coverage from 4 to 7 p.m.
Fox4 and NBC5 tied for the most total viewers from 4 to 5 p.m., but Fox4 had a big edge among 25-to-54-year-olds, the main advertiser target audience for news programming.
The 5 to 7 p.m. weather coverage also was dominated by Fox4 in the key 25-to-54 demographic. In total viewers, NBC5 ran first from 5 to 5:30 p.m. before Fox4 took the lead from 5:30 to 6 p.m. The Peacock then jumped back into first place from 6 to 6:30 p.m., but CBS11 had the top spot from 6:30 to 7 p.m., when the four stations all junked their regularly scheduled syndicated programming.
Once upon a time, WFAA8 routinely dominated the competition during breaking news coverage. But on Tuesday it was the only local station without a first place finish in any of the late afternoon/early evening square-offs.
The four-way newscast competitions at 6 a.m. and 10 p.m. were far less affected by the weather.
Aided by an unaccustomedly big lead-in from its network's last 15 minutes of The Voice, NBC narrowly won the late night news derby in total viewers by beating WFAA8 256,251 to 249,325. And the Peacock crushed all comers in the 25-to-54 demographic, drawing 142,908 viewers in this age range to runner-up CBS11's 99,414. WFAA8 slid to fourth place with 25-to-54-year-olds despite having the second best lead-in from ABC's Body of Proof.
The 6 a.m. races were won by NBC5 in total viewers and Fox4 with 25-to-54-year-olds.
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