Local Nielsen ratings snapshot (Fri.-Sun., Feb. 27-March 1) -- split decision for Good Day on Henderson's last day
03/02/09 11:05 AM
By ED BARK
Fox4 lost and then won Friday with a four-hour "Mega Megan Celebration" feting departing Good Day anchor Megan Henderson.
NBC5 topped both the 5 to 6 a.m. and 6 to 7 a.m. matchups among four D-FW waker uppers, averaging 126,217 D-FW viewers in the first hour and 159,432 viewers in the second. Fox4 ran second for the sixth straight weekday with 66,430 viewers in the 5 a.m. hour and 139,503 from 6 to 7 a.m.
NBC5 won more comfortably at those hours among 25-to-54-year-olds, the main advertiser target audience for news programming.
Good Day then prevailed as usual from 7 to 9 a.m. against the three network morning shows, drawing 139,503 total viewers to runnerup Good Morning America's 86,359 on ABC.
On the previous Friday, before Henderson announced her departure to KTLA-TV in Los Angeles, Good Day drew 126,217 viewers from 7 to 9 a.m. compared to GMA's 93,002. It was the same day that NBC5 began its ongoing six-weekday winning streak in the 6 a.m. hour.
On Sunday night, CBS's Jesse Stone: Thin Ice, the fifth movie in the Tom Selleck series, easily won the 8 to 10 p.m. slot with 365,365 total viewers. A competing two-hour Brothers & Sisters "event" on ABC ran second with 259,0777 viewers while NBC's two-hour launch of Celebrity Apprentice fired up just 139,503 viewers.
Selleck's audience is mostly older now, which gave Brothers & Sisters a big lift among advertiser-favored 18-to-49-year-olds. B & S drew 139,372 viewers in that age range while Jesse Stone and Celebrity Apprentice tied for second with 81,030 viewers apiece.
Sunday's night's battle of the local sports specials was topped by WFAA8's Dale Hansen with 166,075 total viewers at 10:30 p.m. CBS11's Babe Laufenberg ran second in that slot with 106,288 viewers and NBC5's Newy Scruggs/Matt Barrie lagged in third (79,716).
On Fox4, Mike Doocy's earlier starting 10 p.m. sports show had just 53,144 viewers opposite local newscasts on CBS11 (305,578 viewers), WFAA8 (272,363) and NBC5 (239,148). But the newscast order of finish was reversed among 25-to-54-year-olds; NBC5's 10 p.m. news won on that scorecard, followed by WFAA8 and CBS11.
In Friday's other local news derby results, WFAA8 had twin wins at 10 p.m. and also ran the table at 6 p.m. NBC5 ran first at 5 p.m. in total viewers but fell to third behind WFAA8 and Fox4 in the 25-to-54 demographic.
Fox4 lost and then won Friday with a four-hour "Mega Megan Celebration" feting departing Good Day anchor Megan Henderson.
NBC5 topped both the 5 to 6 a.m. and 6 to 7 a.m. matchups among four D-FW waker uppers, averaging 126,217 D-FW viewers in the first hour and 159,432 viewers in the second. Fox4 ran second for the sixth straight weekday with 66,430 viewers in the 5 a.m. hour and 139,503 from 6 to 7 a.m.
NBC5 won more comfortably at those hours among 25-to-54-year-olds, the main advertiser target audience for news programming.
Good Day then prevailed as usual from 7 to 9 a.m. against the three network morning shows, drawing 139,503 total viewers to runnerup Good Morning America's 86,359 on ABC.
On the previous Friday, before Henderson announced her departure to KTLA-TV in Los Angeles, Good Day drew 126,217 viewers from 7 to 9 a.m. compared to GMA's 93,002. It was the same day that NBC5 began its ongoing six-weekday winning streak in the 6 a.m. hour.
On Sunday night, CBS's Jesse Stone: Thin Ice, the fifth movie in the Tom Selleck series, easily won the 8 to 10 p.m. slot with 365,365 total viewers. A competing two-hour Brothers & Sisters "event" on ABC ran second with 259,0777 viewers while NBC's two-hour launch of Celebrity Apprentice fired up just 139,503 viewers.
Selleck's audience is mostly older now, which gave Brothers & Sisters a big lift among advertiser-favored 18-to-49-year-olds. B & S drew 139,372 viewers in that age range while Jesse Stone and Celebrity Apprentice tied for second with 81,030 viewers apiece.
Sunday's night's battle of the local sports specials was topped by WFAA8's Dale Hansen with 166,075 total viewers at 10:30 p.m. CBS11's Babe Laufenberg ran second in that slot with 106,288 viewers and NBC5's Newy Scruggs/Matt Barrie lagged in third (79,716).
On Fox4, Mike Doocy's earlier starting 10 p.m. sports show had just 53,144 viewers opposite local newscasts on CBS11 (305,578 viewers), WFAA8 (272,363) and NBC5 (239,148). But the newscast order of finish was reversed among 25-to-54-year-olds; NBC5's 10 p.m. news won on that scorecard, followed by WFAA8 and CBS11.
In Friday's other local news derby results, WFAA8 had twin wins at 10 p.m. and also ran the table at 6 p.m. NBC5 ran first at 5 p.m. in total viewers but fell to third behind WFAA8 and Fox4 in the 25-to-54 demographic.
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