Local Nielsen ratings snapshot (Thurs., Dec. 7)
12/08/06 02:30 PM
By ED BARK
Still slipping at 10 p.m., NBC5 conversely is firming its grip in the early mornings.
Thursday's ratings were another sign of the station's good times/bad times.
In the late night news derby, NBC5 prevailed over a resurgent Belo8 in total homes, but narrowly lost among advertiser-coveted 25-to-54-year-olds, the principal target audience for news programming. But from 6 to 7 a.m. the Peacock counted coup twice, wiping out its three news competitors in total homes and with 25-to-54-year-olds.
Fox4's woes continued in the early morning, where it had been a dominant force until a sharp setback in the November "sweeps." Belo8's Daybreak again beat Fox4's Good Day in the 25-to-54-year-old demo. Here's a snapshot of how the top three stations fared with that group:
NBC5 -- 73,502
Belo8 -- 53,713
Fox4 -- 36,751
On the entertainment front, new episodes of NBC's ER, CBS' Shark and ABC's transplanted Men In Trees clashed for the last time this year before mostly reruns take over during the heart of the holiday season.
ER won handily among 18-to-49-year-olds, the prime advertiser target audience for entertainment programming. But it barely managed a second place finish in total homes (183,260), where it narrowly trailed Shark (192,780) and narrrowly beat Men In Trees (166,600).
Still slipping at 10 p.m., NBC5 conversely is firming its grip in the early mornings.
Thursday's ratings were another sign of the station's good times/bad times.
In the late night news derby, NBC5 prevailed over a resurgent Belo8 in total homes, but narrowly lost among advertiser-coveted 25-to-54-year-olds, the principal target audience for news programming. But from 6 to 7 a.m. the Peacock counted coup twice, wiping out its three news competitors in total homes and with 25-to-54-year-olds.
Fox4's woes continued in the early morning, where it had been a dominant force until a sharp setback in the November "sweeps." Belo8's Daybreak again beat Fox4's Good Day in the 25-to-54-year-old demo. Here's a snapshot of how the top three stations fared with that group:
NBC5 -- 73,502
Belo8 -- 53,713
Fox4 -- 36,751
On the entertainment front, new episodes of NBC's ER, CBS' Shark and ABC's transplanted Men In Trees clashed for the last time this year before mostly reruns take over during the heart of the holiday season.
ER won handily among 18-to-49-year-olds, the prime advertiser target audience for entertainment programming. But it barely managed a second place finish in total homes (183,260), where it narrowly trailed Shark (192,780) and narrrowly beat Men In Trees (166,600).
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