Local Nielsen ratings snapshot (Tues., Oct. 24)
10/25/06 04:31 PM
By ED BARK
The World Series is a big sporting event, but so is ABC's Dancing with the Stars, which creamed baseball's showcase both nationally and in D-FW.
Dancing's local ratings aren't hurt, of course, by the continued strong showing of latter day mambo king Emmitt Smith. His latest floor show was watched in 371,280 homes locally; the first 90 minutes of Fox's Series coverage were a comparative bunt single (143,990 homes).
NBC's ratings-starved Friday Night Lights, also in play between 7 and 8 p.m., placed fourth with 97,580 homes. But the Austin-made freshman series perked up a bit with advertiser-craved 18-to-49-year-olds, finishing a distant second to Dancing.
The local news wars were dominated by NBC5, which won the key 10 p.m. and 6 a.m. time periods in both total homes and 25-to-54-year-olds, the principal advertiser target audience for news programming. NBC also took first at 6 p.m. in homes and at 5 p.m. in the 25-to-54 demographic. Fox4 chipped in with a 6 p.m. victory among 25-to-54-year-olds, but finished fourth in total homes at that hour. And Fox 4's 7 to 9 a.m. portion of the locally produced Good Day continued to whip the high-priced network spreads on NBC, ABC and CBS.
That left scraps for once dominant Belo8, which edged NBC5 in homes at 5 p.m. Winless CBS11 fared worse. Its homegrown 6 a.m. show ran fifth, falling short of the syndicated Daily Buzz on sister station KTXA-TV (Channel 21) in both homes and 25-to-54-year-olds.
The World Series is a big sporting event, but so is ABC's Dancing with the Stars, which creamed baseball's showcase both nationally and in D-FW.
Dancing's local ratings aren't hurt, of course, by the continued strong showing of latter day mambo king Emmitt Smith. His latest floor show was watched in 371,280 homes locally; the first 90 minutes of Fox's Series coverage were a comparative bunt single (143,990 homes).
NBC's ratings-starved Friday Night Lights, also in play between 7 and 8 p.m., placed fourth with 97,580 homes. But the Austin-made freshman series perked up a bit with advertiser-craved 18-to-49-year-olds, finishing a distant second to Dancing.
The local news wars were dominated by NBC5, which won the key 10 p.m. and 6 a.m. time periods in both total homes and 25-to-54-year-olds, the principal advertiser target audience for news programming. NBC also took first at 6 p.m. in homes and at 5 p.m. in the 25-to-54 demographic. Fox4 chipped in with a 6 p.m. victory among 25-to-54-year-olds, but finished fourth in total homes at that hour. And Fox 4's 7 to 9 a.m. portion of the locally produced Good Day continued to whip the high-priced network spreads on NBC, ABC and CBS.
That left scraps for once dominant Belo8, which edged NBC5 in homes at 5 p.m. Winless CBS11 fared worse. Its homegrown 6 a.m. show ran fifth, falling short of the syndicated Daily Buzz on sister station KTXA-TV (Channel 21) in both homes and 25-to-54-year-olds.
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