Local Nielsen ratings snapshot (Fri.-Sun., Jan. 9-11) -- 24 and Golden Globes make for an eventful Sunday night, but CBS still kicking with regular lineup
01/12/09 10:10 AM
By ED BARK
24's seventh season premiere and NBC's latest three-hour Golden Globes glob got the big Sunday night buildups. But leave it to CBS to mostly win the night anyway in the total viewers Nielsens while the Globes cleaned up with advertiser-coveted 18-to-49-year-olds. Biggest loser? ABC with an all-new lineup.
The Globes averaged 332,150 total viewers locally while Fox's 24 clocked in with 272,363 from 7 to 9 p.m. Now let's look at the hour-by-hour breakdowns in both total viewers and advertiser-coveted 18-to-49-year-olds (Note that CBS' regular lineup was pushed back more than an hour by the Steelers-Charges playoff game and a short post-game show):
TOTAL VIEWERS
7 to 8 P.M.
Post-game show/60 Minutes (CBS) -- 372,008
Golden Globes (NBC) -- 338,793
24 (Fox) and Extreme Makeover: Home Edition (ABC) -- 259,077 apiece
8 to 9 P.M.
Golden Globes -- 332,150
60 Minutes/Cold Case -- 298,935
24 -- 292,292
Desperate Housewives (ABC) -- 219,219
9 to 10 P.M.
Cold Case/The Unit (CBS) -- 385,294
Golden Globes -- 318,864
Fox4 local news -- 239,148
Brothers & Sisters (ABC) -- 179,361
18-to-49-YEAR-OLDS
7 to 8 P.M.
Golden Globes -- 171,784
Post-game show/60 Minutes -- 142,613
24 and Extreme Makeover: Home Edition -- 129,648 apiece
8 to 9 P.M.
Golden Globes -- 178,266
24 -- 136,130
60 Minutes/Cold Case -- 116,683
Desperate Housewives -- 97,236
9 to 10 P.M.
Golden Globes -- 171,784
Cold Case/The Unit -- 149,095
Fox4 local news -- 106,960
Brothers & Sisters -- 74,548
The NFL's quartet of weekend playoff games outdrew all of the above on both Saturday and Sunday. Here are the top-to-bottom total viewer Nielsens:
Steelers- Chargers (Sun., CBS) -- 744,016
Cardinals-Panthers (Sat., Fox) -- 704,158
Eagles-Giants (Sun., Fox) -- 637,728
Ravens-Titans (Sat., CBS) -- 571,298
In Friday's local news derby, WFAA8 swept the 6 and 10 p.m. competitions in both total viewers and 25-to-54-year-olds, the key advertiser target audience for news programming.
Fox4 and NBC5 tied for first place at 6 a.m. in total viewers, with the Peacock prevailing among 25-to-54-year-olds.
Fox4 logged twin wins at 5 p.m.
24's seventh season premiere and NBC's latest three-hour Golden Globes glob got the big Sunday night buildups. But leave it to CBS to mostly win the night anyway in the total viewers Nielsens while the Globes cleaned up with advertiser-coveted 18-to-49-year-olds. Biggest loser? ABC with an all-new lineup.
The Globes averaged 332,150 total viewers locally while Fox's 24 clocked in with 272,363 from 7 to 9 p.m. Now let's look at the hour-by-hour breakdowns in both total viewers and advertiser-coveted 18-to-49-year-olds (Note that CBS' regular lineup was pushed back more than an hour by the Steelers-Charges playoff game and a short post-game show):
TOTAL VIEWERS
7 to 8 P.M.
Post-game show/60 Minutes (CBS) -- 372,008
Golden Globes (NBC) -- 338,793
24 (Fox) and Extreme Makeover: Home Edition (ABC) -- 259,077 apiece
8 to 9 P.M.
Golden Globes -- 332,150
60 Minutes/Cold Case -- 298,935
24 -- 292,292
Desperate Housewives (ABC) -- 219,219
9 to 10 P.M.
Cold Case/The Unit (CBS) -- 385,294
Golden Globes -- 318,864
Fox4 local news -- 239,148
Brothers & Sisters (ABC) -- 179,361
18-to-49-YEAR-OLDS
7 to 8 P.M.
Golden Globes -- 171,784
Post-game show/60 Minutes -- 142,613
24 and Extreme Makeover: Home Edition -- 129,648 apiece
8 to 9 P.M.
Golden Globes -- 178,266
24 -- 136,130
60 Minutes/Cold Case -- 116,683
Desperate Housewives -- 97,236
9 to 10 P.M.
Golden Globes -- 171,784
Cold Case/The Unit -- 149,095
Fox4 local news -- 106,960
Brothers & Sisters -- 74,548
The NFL's quartet of weekend playoff games outdrew all of the above on both Saturday and Sunday. Here are the top-to-bottom total viewer Nielsens:
Steelers- Chargers (Sun., CBS) -- 744,016
Cardinals-Panthers (Sat., Fox) -- 704,158
Eagles-Giants (Sun., Fox) -- 637,728
Ravens-Titans (Sat., CBS) -- 571,298
In Friday's local news derby, WFAA8 swept the 6 and 10 p.m. competitions in both total viewers and 25-to-54-year-olds, the key advertiser target audience for news programming.
Fox4 and NBC5 tied for first place at 6 a.m. in total viewers, with the Peacock prevailing among 25-to-54-year-olds.
Fox4 logged twin wins at 5 p.m.
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