Local Nielsen ratings snapshot (Fri.-Sun., Feb. 13-15) -- Rain-shortened Daytona 500 outdraws basket-raining NBA All-Star Game
02/17/09 10:09 AM
By ED BARK
Fox's Sunday afternoon telecast of NASCAR's venerable Daytona 500 ran counter-clockwise rings around TNT's prime-time presentation of the NBA All-Star game.
Both events lacked electricity, though. The Daytona 500 was rain-shortened and the hoop-a-thon ended in a blowout win for the Western Conference. But Daytona still had Sunday's biggest D-FW audience, with its 285,649 viewers outdrawing generally potent prime-time fare ranging from CBS' 60 Minutes (232,505 viewers) to a new episode of ABC's Desperate Housewives (265,720 viewers).
The All-Star game averaged 192,647 viewers, finishing fifth overall in prime-time behind the varied lineups of the Big 4 broadcast networks.
On Saturday night, the NBA's array of pre-game competitions lured 106,288 viewers.
Friday night brought Fox's double-barreled return of Terminator: The Sarah Connor Chronicles and premiere of Dollhouse.
Terminator drew just 66,430 viewers to run fifth in the 7 p.m. hour, which was topped by CBS' Ghost Whisperer (212,576 viewers). Terminator also ran well out of the money among advertiser-coveted 18-to-49-year-olds.
Dollhouse improved to 99,645 total viewers at 8 p.m., tying NBC's Friday Night Lights for fourth in that measurement. But it was a brighter picture among 18-to-49-year-olds, where Dollhouse moved up to the No. 2 spot just behind ABC's Supernanny and just ahead of CBS' Flashpoint.
The 9 p.m. hour then went to ABC's 20/20 in both measurements.
Friday's local news derby saw the spoils split between Fox4 and WFAA8.
The ABC station won at 6 p.m. and 10 p.m. in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 swept the 6 a.m. and 5 p.m. competitions, with the 7 to 9 a.m. portion of its Good Day also routing the three competing network morning shows.
Fox's Sunday afternoon telecast of NASCAR's venerable Daytona 500 ran counter-clockwise rings around TNT's prime-time presentation of the NBA All-Star game.
Both events lacked electricity, though. The Daytona 500 was rain-shortened and the hoop-a-thon ended in a blowout win for the Western Conference. But Daytona still had Sunday's biggest D-FW audience, with its 285,649 viewers outdrawing generally potent prime-time fare ranging from CBS' 60 Minutes (232,505 viewers) to a new episode of ABC's Desperate Housewives (265,720 viewers).
The All-Star game averaged 192,647 viewers, finishing fifth overall in prime-time behind the varied lineups of the Big 4 broadcast networks.
On Saturday night, the NBA's array of pre-game competitions lured 106,288 viewers.
Friday night brought Fox's double-barreled return of Terminator: The Sarah Connor Chronicles and premiere of Dollhouse.
Terminator drew just 66,430 viewers to run fifth in the 7 p.m. hour, which was topped by CBS' Ghost Whisperer (212,576 viewers). Terminator also ran well out of the money among advertiser-coveted 18-to-49-year-olds.
Dollhouse improved to 99,645 total viewers at 8 p.m., tying NBC's Friday Night Lights for fourth in that measurement. But it was a brighter picture among 18-to-49-year-olds, where Dollhouse moved up to the No. 2 spot just behind ABC's Supernanny and just ahead of CBS' Flashpoint.
The 9 p.m. hour then went to ABC's 20/20 in both measurements.
Friday's local news derby saw the spoils split between Fox4 and WFAA8.
The ABC station won at 6 p.m. and 10 p.m. in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 swept the 6 a.m. and 5 p.m. competitions, with the 7 to 9 a.m. portion of its Good Day also routing the three competing network morning shows.
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