Local Nielsen ratings snapshot (Wed., Nov. 10) -- ABC/WFAA8 have last laughs (haws) with Country Music Association awards
11/11/10 09:41 AM
By ED BARK
ABC's November "sweeps" ratings received their annual boost Wednesday night from country music's biggest showcase.
The three-hour Country Music Association Awards swept the prime-time Nielsens in total D-FW viewers and won all but one hour among advertiser-craved 18-to-49-year-olds. Even a new episode of CBS' potent Criminal Minds fell by the wayside.
The CMAs, again hosted by Carrie Underwood and eventual "Entertainer of the Year" Brad Paisley, averaged a robust 450,171 viewers from 7 to 10 p.m. Among 18-to-49-year-olds, it was edged in its first hour by Fox's Hell's Kitchen before regrouping to whip all comers from 8 to 10 p.m.
On the flip side, NBC ran fourth all night in both ratings measurements with a lineup of Undercovers (which is being dropped after its 13 episodes play out), Law & Order: SVU and Law & Order: Los Angeles.
Over in the late night arena, TBS' third episode of Conan held steady by beating NBC, CBS and ABC among 18-to-49-year-olds. NBC's The Tonight Show and ABC's Nightline had more total viewers, though.
In local news derby results, WFAA8 capitalized on its CMA lead-in to rout its 10 p.m. competitors in both total viewers and 25-to-54-year-olds, main advertiser target audience for news programming on most stations. WFAA8 had 297,805 total viewers to finish well ahead of second-place NBC5 (166,217).
Fox4 and the Peacock tied for first in total viewers at 6 a.m., with Fox4 alone atop the 25-to-54 Nielsens.
CBS11 scored big in the early evenings, sweeping the 5 p.m. competitions and also finishing first at 6 p.m. in total viewers. WFAA8 had the 6 p.m. edge with 25-to-54-year-olds.
LOCAL NEWS NOTE: CBS11/TXA21 reporter Marianne Martinez and her husband are first-time parents of a baby girl. Taryn Mary-Jane was born Wednesday, Nov. 10th, weighing in at 8 lbs., 3 oz.
ABC's November "sweeps" ratings received their annual boost Wednesday night from country music's biggest showcase.
The three-hour Country Music Association Awards swept the prime-time Nielsens in total D-FW viewers and won all but one hour among advertiser-craved 18-to-49-year-olds. Even a new episode of CBS' potent Criminal Minds fell by the wayside.
The CMAs, again hosted by Carrie Underwood and eventual "Entertainer of the Year" Brad Paisley, averaged a robust 450,171 viewers from 7 to 10 p.m. Among 18-to-49-year-olds, it was edged in its first hour by Fox's Hell's Kitchen before regrouping to whip all comers from 8 to 10 p.m.
On the flip side, NBC ran fourth all night in both ratings measurements with a lineup of Undercovers (which is being dropped after its 13 episodes play out), Law & Order: SVU and Law & Order: Los Angeles.
Over in the late night arena, TBS' third episode of Conan held steady by beating NBC, CBS and ABC among 18-to-49-year-olds. NBC's The Tonight Show and ABC's Nightline had more total viewers, though.
In local news derby results, WFAA8 capitalized on its CMA lead-in to rout its 10 p.m. competitors in both total viewers and 25-to-54-year-olds, main advertiser target audience for news programming on most stations. WFAA8 had 297,805 total viewers to finish well ahead of second-place NBC5 (166,217).
Fox4 and the Peacock tied for first in total viewers at 6 a.m., with Fox4 alone atop the 25-to-54 Nielsens.
CBS11 scored big in the early evenings, sweeping the 5 p.m. competitions and also finishing first at 6 p.m. in total viewers. WFAA8 had the 6 p.m. edge with 25-to-54-year-olds.
LOCAL NEWS NOTE: CBS11/TXA21 reporter Marianne Martinez and her husband are first-time parents of a baby girl. Taryn Mary-Jane was born Wednesday, Nov. 10th, weighing in at 8 lbs., 3 oz.
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