Local Nielsen ratings snapshot (Wed., March 21)
03/22/07 10:13 AM
By ED BARK
American Idol might be keeping another Fox show from the gallows.
Over the years, an Idol lead-in has kept 24, House and Bones alive while also jet-propelling Fox's Are You Smarter Than a 5th Grader? Now Brad Garrett's 'Til Death could be the latest beneficiary.
Wednesday night's post-Idol episode of 'Til Death won its 8:30 p.m. time slot in D-FW among advertiser-coveted 18-to-49-year-olds. And it placed a very close second in homes to the second half-hour of a new Criminal Minds on CBS. Idol made its usual big haul, with 361,760 homes and 231,000 viewers in the 18-49 demo.
Meanwhile, ABC's Lost is losing some steam in D-FW. It won with 18-to-49-year-olds, but by a shrinking margin over CBS' competing CSI: NY, which thumped Lost in homes.
The Mavs-Cavs game, televised on TXA21 and ESPN, averaged a combined 197,540 homes and 159,000 viewers in the 18-49 demo. In comparison, the latenight Dallas Stars-L.A. Kings game on Fox Sports Southwest was seen in a piddling 4,760 homes. It had 6,000 viewers in the 18-to-49-year-old range.
Belo8 had nice day in the local news wars, winning at 5, 6 and 10 p.m. in total homes and among 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 took first at 6 a.m. in homes, but Fox4 had the edge with 25-to-54-year-olds.
American Idol might be keeping another Fox show from the gallows.
Over the years, an Idol lead-in has kept 24, House and Bones alive while also jet-propelling Fox's Are You Smarter Than a 5th Grader? Now Brad Garrett's 'Til Death could be the latest beneficiary.
Wednesday night's post-Idol episode of 'Til Death won its 8:30 p.m. time slot in D-FW among advertiser-coveted 18-to-49-year-olds. And it placed a very close second in homes to the second half-hour of a new Criminal Minds on CBS. Idol made its usual big haul, with 361,760 homes and 231,000 viewers in the 18-49 demo.
Meanwhile, ABC's Lost is losing some steam in D-FW. It won with 18-to-49-year-olds, but by a shrinking margin over CBS' competing CSI: NY, which thumped Lost in homes.
The Mavs-Cavs game, televised on TXA21 and ESPN, averaged a combined 197,540 homes and 159,000 viewers in the 18-49 demo. In comparison, the latenight Dallas Stars-L.A. Kings game on Fox Sports Southwest was seen in a piddling 4,760 homes. It had 6,000 viewers in the 18-to-49-year-old range.
Belo8 had nice day in the local news wars, winning at 5, 6 and 10 p.m. in total homes and among 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 took first at 6 a.m. in homes, but Fox4 had the edge with 25-to-54-year-olds.
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