Local Nielsen ratings snapshot (Mon., Nov. 23) -- CBS11 gets more breathing room on eve of Dancing denouement
11/24/09 12:44 PM
By ED BARK
This is going to be quite a finish.
CBS11 retained its slim lead over WFAA8 Monday with a first-place finish at 10 p.m aided by a CSI: Miami tailwind. But WFAA8 likely will get a bounteous feast of a lead-in Tuesday night from ABC's Dancing with the Stars season finale.
Then both stations will have to decide whether they want to slap Wednesday's late nighter with a pre-Thanksgiving Day "H." That's customarily done on a night when viewing traditionally is lighter due to holiday travel and the like. But it's risky, too. You don't want to "throw out" a number that you might want back. Particularly on the closing night of the November "sweeps."
Anyway, here's the latest.
CBS11 averaged 257,879 D-FW viewers at 10 p.m. Monday, repelling second-place WFAA8 (183,230 viewers) by a larger than usual margin that might come in very handy.
Through 18 weeknights of the 20-night sweeps, CBS11 is averaging a 3.369 rating to WFAA8's 3.225. Stations and Nielsen Media Research typically round these numbers off, which gives CBS11 a 3.4 rating to WFAA8's 3.2. That translates to a score of 230,734 viewers to 217,162.
What WFAA8 hopes to do is get to a 3.3 or higher when the number is rounded off while pulling CBS11 down to a 3.3 or lower. CBS11 obviously has other ideas. And a 10 p.m. win, no matter how small the margin, would be the station's first ever at 10 p.m. So there's lots a stake, even if the loser in the end might well say it doesn't matter all that much because this is a 52-week-a-year competition, blah, blah, blah.
A victory by CBS11, though, will enable the station to say for the first time that it has the most-watched late night newscast in North Texas. The on-air promo's probably already been cut. And CBS11 would have these bragging rights basically all the way until the May "sweeps." That's because NBC's Winter Olympic telecasts in February -- with two weeks of runovers well past 10 p.m. -- likely will skew the late night newscast numbers to the point where they're largely meaningless.
Also, Monday, CBS11 won at 10 p.m. by a less comfy margin among 25-to-54-year-olds, the main advertiser target audience for news programming. WFAA8 still probably has enough gas to eke out a narrow win in this demographic.
In other local news derby results, NBC5 won at 6 a.m. in total viewers while Fox4 kept hope alive for a possible first-place tie by running first with 25-to-54-year-olds.
WFAA8 again won at 6 p.m. in both ratings measurements and also nabbed a 5 p.m. gold in total viewers. Fox4 had the edge at the earlier hour with 25-to-54-year-olds, where it's looking like a winner over WFAA8 and NBC5. That would be a nice feather in the cap, particularly considering Fox4's virtual eclipse in November's 10 p.m. news ratings.
Monday's prime-time results were dominated by Dancing's final performance edition, which drew 373,247 total viewers from 7 to 8:30 p.m. and also won among 18-to-49-year-olds, the preferred advertiser target audience for non-news programming.
The premiere of ABC's Find My Family then drooped to 230,734 viewers, running second in both ratings measurements behind CBS' The Big Bang Theory. CBS' CSI: Miami then closed with a double-header win in the 9 p.m. hour.
This is going to be quite a finish.
CBS11 retained its slim lead over WFAA8 Monday with a first-place finish at 10 p.m aided by a CSI: Miami tailwind. But WFAA8 likely will get a bounteous feast of a lead-in Tuesday night from ABC's Dancing with the Stars season finale.
Then both stations will have to decide whether they want to slap Wednesday's late nighter with a pre-Thanksgiving Day "H." That's customarily done on a night when viewing traditionally is lighter due to holiday travel and the like. But it's risky, too. You don't want to "throw out" a number that you might want back. Particularly on the closing night of the November "sweeps."
Anyway, here's the latest.
CBS11 averaged 257,879 D-FW viewers at 10 p.m. Monday, repelling second-place WFAA8 (183,230 viewers) by a larger than usual margin that might come in very handy.
Through 18 weeknights of the 20-night sweeps, CBS11 is averaging a 3.369 rating to WFAA8's 3.225. Stations and Nielsen Media Research typically round these numbers off, which gives CBS11 a 3.4 rating to WFAA8's 3.2. That translates to a score of 230,734 viewers to 217,162.
What WFAA8 hopes to do is get to a 3.3 or higher when the number is rounded off while pulling CBS11 down to a 3.3 or lower. CBS11 obviously has other ideas. And a 10 p.m. win, no matter how small the margin, would be the station's first ever at 10 p.m. So there's lots a stake, even if the loser in the end might well say it doesn't matter all that much because this is a 52-week-a-year competition, blah, blah, blah.
A victory by CBS11, though, will enable the station to say for the first time that it has the most-watched late night newscast in North Texas. The on-air promo's probably already been cut. And CBS11 would have these bragging rights basically all the way until the May "sweeps." That's because NBC's Winter Olympic telecasts in February -- with two weeks of runovers well past 10 p.m. -- likely will skew the late night newscast numbers to the point where they're largely meaningless.
Also, Monday, CBS11 won at 10 p.m. by a less comfy margin among 25-to-54-year-olds, the main advertiser target audience for news programming. WFAA8 still probably has enough gas to eke out a narrow win in this demographic.
In other local news derby results, NBC5 won at 6 a.m. in total viewers while Fox4 kept hope alive for a possible first-place tie by running first with 25-to-54-year-olds.
WFAA8 again won at 6 p.m. in both ratings measurements and also nabbed a 5 p.m. gold in total viewers. Fox4 had the edge at the earlier hour with 25-to-54-year-olds, where it's looking like a winner over WFAA8 and NBC5. That would be a nice feather in the cap, particularly considering Fox4's virtual eclipse in November's 10 p.m. news ratings.
Monday's prime-time results were dominated by Dancing's final performance edition, which drew 373,247 total viewers from 7 to 8:30 p.m. and also won among 18-to-49-year-olds, the preferred advertiser target audience for non-news programming.
The premiere of ABC's Find My Family then drooped to 230,734 viewers, running second in both ratings measurements behind CBS' The Big Bang Theory. CBS' CSI: Miami then closed with a double-header win in the 9 p.m. hour.
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