Local Nielsen ratings snapshot (Thurs., March 22)
03/23/07 09:27 AM
Texas A&M's last-second loss to
Memphis outpointed some formidable competing
programming in Thursday's D-FW Nielsens.
The 7 to 8 p.m. portion of CBS's NCAA tournament game nipped Fox's Are You Smarter Than a 5th Grader? and ABC's Ugly Betty in both homes and among advertiser-craved 18-to-49-year-olds. Ratings peaked during the game's thrilling but deflating conclusion, luring 278,460 homes between 8:30 and 8:45 p.m. That was second only to ABC juggernaut Grey's Anatomy, seen in 359,380 homes during those 15 minutes.
Prime-time's least-watched network attraction, NBC's new Andy Barker, P.I., managed just 59,500 homes and fared equally poorly with 18-to-49-year-olds. In the 9 p.m. faceoff of newly arrived freshman series, ABC's October Road beat NBC's Raines by relatively small margins in both ratings measurements. Check out the gender disparities, though, among men and women in the 18-to-49 demo:
October Road
Women -- 102,276
Men -- 17,267
Raines
Women -- 48,848
Men -- 45,521
NCAA basketball (Ohio State-Tennessee), 9 to 10 p.m.
Women -- 40,071
Men -- 67,497
In the local news battles, Belo8 notched first place finishes at 10 p.m. in both homes and with 25-to-54-year-olds, the principal advertiser target for news programming.
NBC5 did the same at 6 a.m. Then Fox4's homegrown Good Day took over, whipping all three network morning shows from 7 to 9 a.m.
Belo8 had 5 p.m. victories in both ratings measurements and also won at 6 p.m. in homes. Fox4 had the most 25-to-54-year-olds at 6 p.m.
The 7 to 8 p.m. portion of CBS's NCAA tournament game nipped Fox's Are You Smarter Than a 5th Grader? and ABC's Ugly Betty in both homes and among advertiser-craved 18-to-49-year-olds. Ratings peaked during the game's thrilling but deflating conclusion, luring 278,460 homes between 8:30 and 8:45 p.m. That was second only to ABC juggernaut Grey's Anatomy, seen in 359,380 homes during those 15 minutes.
Prime-time's least-watched network attraction, NBC's new Andy Barker, P.I., managed just 59,500 homes and fared equally poorly with 18-to-49-year-olds. In the 9 p.m. faceoff of newly arrived freshman series, ABC's October Road beat NBC's Raines by relatively small margins in both ratings measurements. Check out the gender disparities, though, among men and women in the 18-to-49 demo:
October Road
Women -- 102,276
Men -- 17,267
Raines
Women -- 48,848
Men -- 45,521
NCAA basketball (Ohio State-Tennessee), 9 to 10 p.m.
Women -- 40,071
Men -- 67,497
In the local news battles, Belo8 notched first place finishes at 10 p.m. in both homes and with 25-to-54-year-olds, the principal advertiser target for news programming.
NBC5 did the same at 6 a.m. Then Fox4's homegrown Good Day took over, whipping all three network morning shows from 7 to 9 a.m.
Belo8 had 5 p.m. victories in both ratings measurements and also won at 6 p.m. in homes. Fox4 had the most 25-to-54-year-olds at 6 p.m.
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