Local Nielsen ratings snapshot (Mon., Feb. 22) -- Olympics droop but still dominate
02/23/10 12:05 PM
By ED BARK
NBC's 11th night of Olympics coverage, stretching all the way to 11:15 p.m. Monday, drew the smallest crowds to date in D-FW.
A significant audience drop-off from 11 to 11:15 p.m., when the Peacock stuck around for the ice dancing medals ceremony, left the Winter Games with an overall average of 461,468 viewers. That's a smidgen short of the previous low of 468,255 viewers for the Tuesday, Feb. 16th coverage.
Fox4's 9 p.m. local newscast, heavily spiked with snowfall warnings that eventually amounted to nothing in the immediate area, made the biggest prime-time dent against the Olympics. The newscast drew 257,880 viewers, easily whipping competing reruns on ABC and CBS.
ABC's new two-hour dollop of The Bachelor: On the Wings of Love took the silver from 7 to 9 p.m. with 251,093 viewers.
WFAA8 won the three-way 10 p.m. newscast competition, with a respectable 278,238 viewers opposite NBC's 10 to 10:30 p.m. Olympics coverage (488,614 viewers). The ABC station also beat Fox4 and CBS11 among 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5's late-starting local newser generally has been drawing bigger audiences than any of the regularly scheduled 10 p.m. winners. But it couldn't withstand an even deeper-into-the-night 11:15 p.m. start time Monday. Instead WFAA8 ended up having larger audiences in both ratings measurements, with a post-Olympics NBC 5 edging CBS11 for second place.
Fox4 swept the 6 a.m. competitions and also routed the three network morning shows with the 7 to 9 a.m. portion of its Good Day.
NBC5 took both golds at 6 p.m. and WFAA8 did likewise at 5 p.m.
NBC's 11th night of Olympics coverage, stretching all the way to 11:15 p.m. Monday, drew the smallest crowds to date in D-FW.
A significant audience drop-off from 11 to 11:15 p.m., when the Peacock stuck around for the ice dancing medals ceremony, left the Winter Games with an overall average of 461,468 viewers. That's a smidgen short of the previous low of 468,255 viewers for the Tuesday, Feb. 16th coverage.
Fox4's 9 p.m. local newscast, heavily spiked with snowfall warnings that eventually amounted to nothing in the immediate area, made the biggest prime-time dent against the Olympics. The newscast drew 257,880 viewers, easily whipping competing reruns on ABC and CBS.
ABC's new two-hour dollop of The Bachelor: On the Wings of Love took the silver from 7 to 9 p.m. with 251,093 viewers.
WFAA8 won the three-way 10 p.m. newscast competition, with a respectable 278,238 viewers opposite NBC's 10 to 10:30 p.m. Olympics coverage (488,614 viewers). The ABC station also beat Fox4 and CBS11 among 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5's late-starting local newser generally has been drawing bigger audiences than any of the regularly scheduled 10 p.m. winners. But it couldn't withstand an even deeper-into-the-night 11:15 p.m. start time Monday. Instead WFAA8 ended up having larger audiences in both ratings measurements, with a post-Olympics NBC 5 edging CBS11 for second place.
Fox4 swept the 6 a.m. competitions and also routed the three network morning shows with the 7 to 9 a.m. portion of its Good Day.
NBC5 took both golds at 6 p.m. and WFAA8 did likewise at 5 p.m.
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