Local Nielsen ratings snapshot (Wed., Jan. 21) -- mixed results for Lost's premiere, Lie to Me's premiere
01/22/09 11:57 AM
By ED BARK
ABC's two-hour return of Lost prospered with advertiser-craved 18-to-49-year-olds while falling short in Wednesday's total viewer Nielsens.
The 8 to 10 p.m. unveiling of Season 5 averaged 245,792 viewers overall from 8 to 10 p.m. That put it behind CBS' frontrunning crime combo of Criminal Minds (338,793 viewers) and CSI: NY (285,649 viewers).
Fox 8:03 p.m. launch of Fox's Lie to Me -- it intentionally let American Idol run a bit long in hopes of blunting the tune-in for Lost -- ran second in total viewers with 305,578. That was a sharp falloff from the 531,440 viewers inherited from Idol.
ABC and Lost emerged victorious, however, in the key 18-to-49-year-old demographic. Lost averaged 162,060 viewers in this age range, with Lie to Me (132,889) running second in the 8 p.m. hour and CSI: NY the runnerup at 9 p.m. (100,477).
NBC ran fourth across the board with its prime-time lineup of Knight Rider, Law & Order: SVU and Law & Order.
In the daily local news derby, WFAA8 swept the 5, 6 and 10 p.m. competitions in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
At 6 a.m., Fox4 nipped NBC5 and WFAA8 in total viewers, with the Peacock narrowly on top among 25-to-54-year-olds.
ABC's two-hour return of Lost prospered with advertiser-craved 18-to-49-year-olds while falling short in Wednesday's total viewer Nielsens.
The 8 to 10 p.m. unveiling of Season 5 averaged 245,792 viewers overall from 8 to 10 p.m. That put it behind CBS' frontrunning crime combo of Criminal Minds (338,793 viewers) and CSI: NY (285,649 viewers).
Fox 8:03 p.m. launch of Fox's Lie to Me -- it intentionally let American Idol run a bit long in hopes of blunting the tune-in for Lost -- ran second in total viewers with 305,578. That was a sharp falloff from the 531,440 viewers inherited from Idol.
ABC and Lost emerged victorious, however, in the key 18-to-49-year-old demographic. Lost averaged 162,060 viewers in this age range, with Lie to Me (132,889) running second in the 8 p.m. hour and CSI: NY the runnerup at 9 p.m. (100,477).
NBC ran fourth across the board with its prime-time lineup of Knight Rider, Law & Order: SVU and Law & Order.
In the daily local news derby, WFAA8 swept the 5, 6 and 10 p.m. competitions in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
At 6 a.m., Fox4 nipped NBC5 and WFAA8 in total viewers, with the Peacock narrowly on top among 25-to-54-year-olds.
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