Local Nielsen ratings snapshot (Thurs., April 2) -- ER's last call comes up a winner for NBC
04/03/09 10:24 AM
By ED BARK
ER's two-hour series finale brought back enough viewers to carry NBC to a prime-time win Thursday against new episodes of CBS' potent crime duo.
The closeout, after 15 seasons, drew 332,150 D-FW viewers to whip competition from the 200th episode of CSI: Crime Scene Investigation 305,578 viewers) and Eleventh Hour (279,006 viewers). Last Thursday's penultimate episode of ER had just 159,432 viewers, but everyone loves a swan song.
ER also triumphed among advertiser-coveted 18-to-49-year-olds, drawing 168,542 viewers in this age range.
At 7 p.m., an ER retrospective also won among 18-to-49-year-olds, but ran a close second to Fox's Bones in the total viewer Nielsens.
ABC took the night off with its two medical dramas, opting for repeats of Grey's Anatomy and Private Practice from 8 to 10 p.m. Both ran fourth across the board.
A big lead-in audience from ER wasn't enough to get NBC5's 10 p.m. newscast over the hump. It drew 252,434 viewers to run second behind WFAA8 (272,363 viewers). The Peacock also had the No. 2 spot among 25-to-54-year-olds, the main advertiser target audience for news programming. Fox4 won on that scorecard, with WFAA8 sliding to third.
In other local news derby results, NBC5 ran the table at 6 a.m., with WFAA8 doing likewise at 5 p.m.
The 6 p.m. golds were split between WFAA8 in total viewers and Fox4 in the 25-to-54 demographic.
ER's two-hour series finale brought back enough viewers to carry NBC to a prime-time win Thursday against new episodes of CBS' potent crime duo.
The closeout, after 15 seasons, drew 332,150 D-FW viewers to whip competition from the 200th episode of CSI: Crime Scene Investigation 305,578 viewers) and Eleventh Hour (279,006 viewers). Last Thursday's penultimate episode of ER had just 159,432 viewers, but everyone loves a swan song.
ER also triumphed among advertiser-coveted 18-to-49-year-olds, drawing 168,542 viewers in this age range.
At 7 p.m., an ER retrospective also won among 18-to-49-year-olds, but ran a close second to Fox's Bones in the total viewer Nielsens.
ABC took the night off with its two medical dramas, opting for repeats of Grey's Anatomy and Private Practice from 8 to 10 p.m. Both ran fourth across the board.
A big lead-in audience from ER wasn't enough to get NBC5's 10 p.m. newscast over the hump. It drew 252,434 viewers to run second behind WFAA8 (272,363 viewers). The Peacock also had the No. 2 spot among 25-to-54-year-olds, the main advertiser target audience for news programming. Fox4 won on that scorecard, with WFAA8 sliding to third.
In other local news derby results, NBC5 ran the table at 6 a.m., with WFAA8 doing likewise at 5 p.m.
The 6 p.m. golds were split between WFAA8 in total viewers and Fox4 in the 25-to-54 demographic.
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