Local Nielsen ratings snapshot (Wed., Dec. 27)
12/28/06 09:39 AM
By ED BARK
NBC's efforts on behalf of Friday Night Lights have been yeoman of late. The Peacock has been running extended promotional spots touting the critically acclaimed, Austin-made drama series as a family show that just happens to mix in a little football action.
"It's about life," says NBC in touting Lights' move to Wednesdays at 7 p.m. on Jan. 10. That said, a three-hour marathon of Lights repeats played dead in D-FW Wednesday night. They lured an average of 61,880 homes from 7 to 10 p.m. against lineups of reruns on rival stations. That's not a good sign, considering that most viewers have never seen Lights in the first place.
Oh well, the reruns gave the fledgling and very slowly growing TXA21 newscast a better chance to get sampled in prime-time. It averaged 36,890 homes from 7 to 9 p.m. Wednesday, compared to a 26,180-homes average in the four-week November "sweeps." Channel 33's nightly local newscast at 9 p.m. drew 45,220 homes while Fox4's news at the same hour had 109,480 homes.
Wednesday's 10 p.m. crown went to Belo8, which won in both homes and with 25-to-54-year-olds, the key advertiser target for news programming.
NBC5 placed first in homes at 6 a.m., 5 p.m. and 6 p.m., but couldn't prevail with 25-to-54-year-olds in any of those slots. Instead Fox4 won at 6 a.m. while Belo8 was tops in that demo at 5 and 6 p.m.
NBC's efforts on behalf of Friday Night Lights have been yeoman of late. The Peacock has been running extended promotional spots touting the critically acclaimed, Austin-made drama series as a family show that just happens to mix in a little football action.
"It's about life," says NBC in touting Lights' move to Wednesdays at 7 p.m. on Jan. 10. That said, a three-hour marathon of Lights repeats played dead in D-FW Wednesday night. They lured an average of 61,880 homes from 7 to 10 p.m. against lineups of reruns on rival stations. That's not a good sign, considering that most viewers have never seen Lights in the first place.
Oh well, the reruns gave the fledgling and very slowly growing TXA21 newscast a better chance to get sampled in prime-time. It averaged 36,890 homes from 7 to 9 p.m. Wednesday, compared to a 26,180-homes average in the four-week November "sweeps." Channel 33's nightly local newscast at 9 p.m. drew 45,220 homes while Fox4's news at the same hour had 109,480 homes.
Wednesday's 10 p.m. crown went to Belo8, which won in both homes and with 25-to-54-year-olds, the key advertiser target for news programming.
NBC5 placed first in homes at 6 a.m., 5 p.m. and 6 p.m., but couldn't prevail with 25-to-54-year-olds in any of those slots. Instead Fox4 won at 6 a.m. while Belo8 was tops in that demo at 5 and 6 p.m.
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