Local Nielsen ratings snapshot (Thurs., Oct. 22) -- spurred by repeats, baseball finally scores
10/23/09 09:52 AM
By ED BARK
Game 5 of the Yankees-Angels NL championship series came up pretty big for Fox Thursday night. It helps, of course, when your principal competitor is in replay mode with two homerun-hitting crime series.
The 7-6 Angels win, with the Yankees leaving the bases loaded in the ninth, stretched just past 10:30 p.m. and beat all three competing local late night newscasts in its closing half-hour. Overall, the game averaged 199,290 D-FW viewers, with 265,720 tuned to the last 30 minutes.
In the prime-time portion of the game, Yanks-Angels ran second to ABC's FlashForward in the 7 p.m. hour, was beaten only by ABC's Grey's Anatomy at 8 p.m. and was runnerup to CBS' The Mentalist from 9 to 10 p.m. Both Mentalist and CSI: Crime Scene Investigation had repeat episodes.
Baseball played better with advertiser-coveted 18-to-49-year-olds, where it beat all competing programming except Grey's Anatomy and NBC's The Office.
In local news derby results, WFAA8 won the downsized 10 p.m. competition in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. It also ran the table at 5 p.m.
NBC5 continued its winning ways in the 6 a.m. hour, topping the field for the seventh straight weekday in both ratings measurements.
The 6 p.m. golds were split between WFAA8 in total viewers and Fox4 with 25-to-54-year-olds.
Game 5 of the Yankees-Angels NL championship series came up pretty big for Fox Thursday night. It helps, of course, when your principal competitor is in replay mode with two homerun-hitting crime series.
The 7-6 Angels win, with the Yankees leaving the bases loaded in the ninth, stretched just past 10:30 p.m. and beat all three competing local late night newscasts in its closing half-hour. Overall, the game averaged 199,290 D-FW viewers, with 265,720 tuned to the last 30 minutes.
In the prime-time portion of the game, Yanks-Angels ran second to ABC's FlashForward in the 7 p.m. hour, was beaten only by ABC's Grey's Anatomy at 8 p.m. and was runnerup to CBS' The Mentalist from 9 to 10 p.m. Both Mentalist and CSI: Crime Scene Investigation had repeat episodes.
Baseball played better with advertiser-coveted 18-to-49-year-olds, where it beat all competing programming except Grey's Anatomy and NBC's The Office.
In local news derby results, WFAA8 won the downsized 10 p.m. competition in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. It also ran the table at 5 p.m.
NBC5 continued its winning ways in the 6 a.m. hour, topping the field for the seventh straight weekday in both ratings measurements.
The 6 p.m. golds were split between WFAA8 in total viewers and Fox4 with 25-to-54-year-olds.
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