Local Nielsen ratings snapshot (Thurs., April 30) -- Crime pays, with an asterisk
05/01/09 10:04 AM
By ED BARK
Fox's Bones, followed by CBS' CSI: Crime Scene Investigation and Criminal Minds, respectively marched through prime-time Thursday night.
All three won their time slots in the total viewer Nielsens, with CSI as usual racking up the biggest D-FW crowd (292,292 viewers).
It was a bit different among advertiser-coveted 18-to-49-year-olds, though. Bones prevailed in that measurement while CSI tied ABC's Grey's Anatomy for 8 p.m. supremacy. But Fox4's local newscast, with another big dose of swine flu coverage, took the 18-to-49 gold in the 9 p.m. hour.
Also of note: the 7 p.m. return of ABC's Ugly Betty drew just 106,288 total viewers, tying The CW's Smallville for third place just a few slivers ahead of NBC's My Name Is Earl and Parks and Recreation. Betty then slid to a distant fifth among 18-to-49-year-olds.
NBC's new, critically praised Southland continued to struggle at 9 p.m., running an out-of-the-money fourth across the board.
In local news derby results, WFAA8 had a big day, sweeping the 5, 6 and 10 p.m. competitions in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
WFAA8 also moved up to second -- for a day at least -- in the heated 6 a.m. competition. NBC5 took both golds, with Fox4 sliding to third.
Fox's Bones, followed by CBS' CSI: Crime Scene Investigation and Criminal Minds, respectively marched through prime-time Thursday night.
All three won their time slots in the total viewer Nielsens, with CSI as usual racking up the biggest D-FW crowd (292,292 viewers).
It was a bit different among advertiser-coveted 18-to-49-year-olds, though. Bones prevailed in that measurement while CSI tied ABC's Grey's Anatomy for 8 p.m. supremacy. But Fox4's local newscast, with another big dose of swine flu coverage, took the 18-to-49 gold in the 9 p.m. hour.
Also of note: the 7 p.m. return of ABC's Ugly Betty drew just 106,288 total viewers, tying The CW's Smallville for third place just a few slivers ahead of NBC's My Name Is Earl and Parks and Recreation. Betty then slid to a distant fifth among 18-to-49-year-olds.
NBC's new, critically praised Southland continued to struggle at 9 p.m., running an out-of-the-money fourth across the board.
In local news derby results, WFAA8 had a big day, sweeping the 5, 6 and 10 p.m. competitions in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
WFAA8 also moved up to second -- for a day at least -- in the heated 6 a.m. competition. NBC5 took both golds, with Fox4 sliding to third.
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