Local Nielsen ratings snapshot (Tues., May 3) -- Peacock crowing after more boffo returns for The Voice
05/04/11 01:37 PM
By ED BARK
Sometimes it takes just one out-of-nowhere hit to markedly change a network's fortunes.
NBC seems to have that with The Voice, whose second two-hour episode shouted from the ratings rooftop on a network that's otherwise been in an outhouse since Sunday night pro football went away.
The Voice averaged 353,211 D-FW viewers from 8 to 10 p.m. Tuesday, making it No. 1 in its closing hour and right in the thick of things from 8 to 9 p.m. opposite two established hits, ABC's Dancing with the Stars results show and CBS' NCIS: Los Angeles. NCIS: L.A. led with 360,136 viewers, followed by Dancing (318,582) and The Voice (304,731).
But NBC is doing cartwheels over The Voice's ratings among advertiser-craved 18-to-49-year-olds, where the singing competition crushed all opposing programs. It's big haul of 200,727 viewers in this age range more than doubled the next highest finisher -- NCIS: L.A.'s 92,137.
At 7 p.m. CBS' NCIS as usual won in both ratings measurements. But its 131,624 viewers in the 18-to-49-year-old demographic still amounted to a relative pittance compared to what The Voice dragged in. This is looking like NBC's biggest out-of-the-box hit since Deal or No Deal lived large for a few seasons.
In local news derby results, WFAA8 won in total viewers at 10 p.m. for the second straight weekday, but again couldn't hold serve with 25-to-54-year-olds (the main advertiser target audience for news programming on most stations). That trophy went to NBC5, which is looking as though it could be a player in this key measurement during the latest May "sweeps" competitions.
Fox4 ruled both of the 6 a.m. roosts for the second straight weekday and added a 6 p.m. win with 25-to-54-year-olds.
CBS11 had the most total viewers at 6 p.m. while sharing the golds at 5 p.m. It tied with WFAA8 in total viewers at that hour and ran even with NBC5 among 25-to-54-year-olds.
Sometimes it takes just one out-of-nowhere hit to markedly change a network's fortunes.
NBC seems to have that with The Voice, whose second two-hour episode shouted from the ratings rooftop on a network that's otherwise been in an outhouse since Sunday night pro football went away.
The Voice averaged 353,211 D-FW viewers from 8 to 10 p.m. Tuesday, making it No. 1 in its closing hour and right in the thick of things from 8 to 9 p.m. opposite two established hits, ABC's Dancing with the Stars results show and CBS' NCIS: Los Angeles. NCIS: L.A. led with 360,136 viewers, followed by Dancing (318,582) and The Voice (304,731).
But NBC is doing cartwheels over The Voice's ratings among advertiser-craved 18-to-49-year-olds, where the singing competition crushed all opposing programs. It's big haul of 200,727 viewers in this age range more than doubled the next highest finisher -- NCIS: L.A.'s 92,137.
At 7 p.m. CBS' NCIS as usual won in both ratings measurements. But its 131,624 viewers in the 18-to-49-year-old demographic still amounted to a relative pittance compared to what The Voice dragged in. This is looking like NBC's biggest out-of-the-box hit since Deal or No Deal lived large for a few seasons.
In local news derby results, WFAA8 won in total viewers at 10 p.m. for the second straight weekday, but again couldn't hold serve with 25-to-54-year-olds (the main advertiser target audience for news programming on most stations). That trophy went to NBC5, which is looking as though it could be a player in this key measurement during the latest May "sweeps" competitions.
Fox4 ruled both of the 6 a.m. roosts for the second straight weekday and added a 6 p.m. win with 25-to-54-year-olds.
CBS11 had the most total viewers at 6 p.m. while sharing the golds at 5 p.m. It tied with WFAA8 in total viewers at that hour and ran even with NBC5 among 25-to-54-year-olds.
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